Take the apparel expert CASS Jia Shi landing in Xiamen international terminal experience
Globally, the garment industry terminal format is undergoing dramatic changes, bright and spacious, warehouse display, self-service purchase become a trend. In early October, take the apparel expert CASS good landing in Xiamen, the world's leading terminal format is attracting industry attention. Experts said that CASS Jia Shi aimed at customers like to buy self-service, with the spending patterns, with a new terminal design redefined within the end retail apparel.
International Terminal Experience
Shopping environment optimization is the focus of business competition in recent years, more customers are devoted to the "decentralized" shopping experience, CASS good fit in the shop decoration and spatial layout unique, to create an international shopping experience.
Unlike the traditional clothing store, CASS Jia abandon the simple black and white gray classic color, in favor of a touch of wood color, with wooden floors, wooden shelves to create a warm shopping space. "Log color can give a warm feeling, more affinity, people want to come in." CASS good brand responsible person said the store also uses a relatively warm, bright lights, and strive to show the true colors of clothing.
Another secret that attracts people into the store is a wide entrance and a transparent main channel. No one is willing to walk into a seemingly crowded store to buy clothes. The entire CASS Jia Shui shop ordered, from low-level shelves, human models and high-rise shelves composed of three parts of the small unit, a wide U-shaped main channel from entrance to exit throughout the store, not only in the visual to create a category Rich feeling, but also makes people feel very easy to go inside the shopping.
Warehouse super store
Built to take the clothing store hypermarket, shop space display is crucial. CASS good shop will effectively design product categories to the shelf, the goods automatically displayed through the user-defined business rules, which products will be added to the shelf plan.
Whether it is underwear, home wear, or T-shirts, accessories, CASS Jia Shi will take within each type of clothing are as much as possible to show the full range of colors and sizes, the customers look for. The advantage is that with the color and quantity can create an unparalleled sense of component and presence, people think of an array of products, colorful, resulting in buying ideas.
In addition, CASS JiaShu according to the different groups to buy, men's , women's, children's clothing, small objects, underwear and other scientific and rational regional products, customers can easily see the products according to the category. The ergonomic channel planning, you can facilitate customers to quickly reach the desired area where the goods.
Online and offline terminal format
With the advent of networked society, online and offline synchronization has become the most competitive mode of terminal consumption in the future. CASS Jia Shi created a new O2O mode terminal format, the upcoming offline store and online shopping mall the perfect combination of the Internet as a physical front desk of the new business operating system.
Online, CASS Jia focus more on improving the quality of the terminal, select focus on the city's intensive work to build a core of the core composite store network layout. Online, CASS Jia Shi will build an online store that is consistent with the offline product system, local delivery services around the offline store, consumer online ordering, payment, and then CASS good home delivery.
Experts believe that CASS good fit the warm atmosphere of the terminal, precise selection of storage-type display, online and offline terminal style, to create an unprecedented hypermarket within the take clothing, rapid market supply within the need for fashion products, can be described as built Dress the terminal to bring a depth of innovation from the inside out.
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