Chinese textile and apparel companies are hungry and thirsty.

China's textile and garment industry is developing at a rapid pace, and the industry is also at a critical stage of transition from a labor-intensive industry to a brand and design competition. In order to increase competitiveness, textile and garment companies are eagerly acclaimed by elite talents, and the number of jobs and the number of people employed have increased significantly year by year.

According to the latest statistics, the demand for talents in the apparel industry in Beijing in the first half of this year increased by 17.9% compared to the same period of last year, showing a steady growth trend; the demand for talents in the Shanghai apparel industry increased by 20.3% year-on-year, an increase slightly higher than that in Beijing; and in the domestic fashion women's field The demand for talents in the Shenzhen women's apparel industry has a 77.1% year-on-year increase, which is much higher than the increase in the demand for talent in Beijing and Shanghai. From the changes in the recruitment direction of companies and the dynamics of new jobs, you can see the development trend of the apparel industry. To this end, this newspaper conducted an investigation. From the data, we can see three points that merit attention.

Design talent into demand Mainstream companies pay more attention to originality and image Recently, Shen Yongfang, president of the Shenzhen Garment Industry Association, said that because design, originality, and independent innovation are the driving forces for the development of brands and industries, more than 5% of garment enterprises in Shenzhen will 5%-15% of sales as design, innovation, and research and development expenses. Therefore, in the first half of this year, the demand for talent recruitment in Shenzhen as the chief designer only increased by 105% compared with the same period of last year, and the growth rate doubled; the recruitment demand for Shenzhen's graphic designer position increased by 150% compared to the same period of last year, increasing by 1.5. Times; Shenzhen's demand for men's designer's job growth rate is also very strong, compared with the same period last year increased by 144%, keeping up with the pattern designer's demand growth.

According to a joint survey of 308 garment companies, the top four positions in the category of designers in the category of designers were apparel designers, window designers, display designers, graphic designers, and store designers, accounting for 65.23% of the total. 13.04%, 13.04%, and 8.69%. From the data, it is not difficult to see that the needs of graphic designers have ranked in the top three, indicating the advent of the electronic age of the garment industry. In recent years, e-commerce has continued to impact the traditional marketing mode of the apparel industry. In the competition, clothing companies gradually realize the benefits brought by network marketing. Many people in charge of apparel companies believe that the future of electronic commerce is not known by anyone, but the outlook is certainly considerable. Therefore, the reserve of graphic designers and website designers is indispensable. However, because the clothing company's website design and management require higher level aesthetics and fashion taste than other industries, many apparel companies have higher requirements for graphic designers than other industries.

Garment quality inspection has been emphasised on the improvement of corporate quality management awareness. Apart from the designer category which accounts for a larger proportion of corporate recruitment, the demand for talents for production management has also increased over previous years. The survey found that the top five positions in this category were board makers, accounting for 29.03%, documentary accounting for 20.97%, prototypes, 19.35%, QC, 17.74%, and fabric purchases, 12.91%. The proportion of the five positions is basically the same, and the demand for QC is significantly higher than in previous years, showing that the importance of companies to clothing quality inspection is constantly increasing. In recent years, quality problems caused by unqualified formaldehyde content, pH value, color fastness, odor, and degradable carcinogenic aromatic amine dyes have frequently appeared in the quality inspection of garments, and they have been exposed due to unsatisfactory quality inspections every year. There are no lack of well-known brands in the clothing brand, and the lack of enterprise quality supervision also makes consumers quite worried.

In the recent incident of H&M branded apparel discoloration, the parties also consulted lawyers on related quality issues. The lawyer’s answer was that once the clothes were found to have quality problems, consumers could request the manufacturers to return and claim losses. In the event of such an incident, economic losses are not a big deal for the company, and the damage to the brand image will make the company's good reputation for many years of operation be put to the end and it will not be worth the candle. Therefore, the person in charge of many interviewed companies stated that the job of recruiting QC is to avoid recurrence of quality problems, and it is also a major measure for apparel companies to maintain their brand image.

Second and third tier city sales managers demand hot business channels sink into a foregone conclusion. In addition, the survey also shows that many apparel companies are in urgent need of apparel sales and trade talents. The top five positions in demand are sales, clerk shopping guides, supervision, customer service personnel and markets. expand. According to the latest statistics on clothing, only the apparel sales manager’s job demand in Hangzhou in the first half of the year increased by 15.8% compared to the same period of last year, while in Nanjing, the demand for the first half of this year’s position increased by 75% compared to the same period of last year. The growth rate is even faster, reaching 200%, and the growth rate is alarming.

Employment guidance experts said that the clothing industry in the second and third tier cities is more inclined to use the sales as the main line of the industry compared to the first-tier cities. For the continuously developing Chinese apparel industry, the second and third tier cities naturally use talents for sales as talents. Mainstream demand.

In the next few years, the garment industry in the second and third tier cities will follow the footsteps of the first-tier cities, making full use of China's huge market resources, gradually optimizing and upgrading the industrial structure, giving full play to the human resources of the apparel industry, and providing industry personnel with the development of the apparel industry. There is no substitute for impetus.