é—½ send men's high-level customization and then set off frenzy

A few days ago, a “Haute Couture” fashion show directed by a clothing company in Quanzhou attracted attention in Beijing. Many domestic film and television stars, dressed in Quanzhou’s “Celebrity Haute Couture” tailored by Quanzhou companies, shuttled to the fashionable capital city. On the stage, the superiority and uniqueness of "advanced customization" are performed.

A few days ago, a “Haute Couture” fashion show directed by a clothing company in Quanzhou attracted attention in Beijing. Many domestic film and television stars, dressed in Quanzhou’s “Celebrity Haute Couture” tailored by Quanzhou companies, shuttled to the fashionable capital city. On the stage, the superiority and uniqueness of "advanced customization" are performed.

For a long time, clothing customization has been used by enterprises in Quanzhou, but most of these clothing customizations are in the stage of employee's tooling customization or uniform customization. Although the amount of orders is large, but the added value is low, the star fashion show created by Quanzhou enterprises in this high profile, It indicates that the custom marketing of Quanzhou garment industry has entered the advanced customization stage.

Custom clothing has a long history

Clothing customization is one of the oldest production methods in the clothing industry.

In fact, starting from the history of tailoring, clothing is tailored to individual body shape, and tailored by the tailor according to the size, different people have different practices, each individualized.

People in the industry told reporters that since the concept of “clothing” appeared in the middle of the last century, tailor shops have slowly faded out of the production stage of clothing. Although it has not disappeared, the proportion of clothing has been considerably lower than before.

Now tailor-made clothing has begun to appear in some cities and regain its important position. Unlike before, clothing customization now mainly serves urban white-collar workers and urban upstarts. Individuals are concerned with taste and personality. These people are rich, have time, have the ability, and have a status. Custom clothing has been used as a way for them to enhance their self-image and set a distinctive mark.

Clothing customization has a pioneer

As early as in 2009, Quanzhou apparel companies launched a "tailored" service to meet the needs of consumers who are not standard.

Industry sources told reporters that under normal circumstances, only the tailor shops on the streets will be tailored to individual consumers, but the sewing techniques will be uneven. The brand men's clothing belongs to the modern textile industry, and personal tailoring is generally not targeted at individuals.

At present, although clothing brands can meet the needs of most consumers, there are still some special consumers who cannot buy suitable clothing because of their body shape, height and waistline. After Quanzhou Enterprises launched a “tailor-made” service, this part of the consumer can purchase a tailor-made garment through a customized system, without additional processing fees and shipping costs. The customized price is the standard retail price of the terminal's similar products.

"As a result of omitting the many links between the intermediate branch companies, agents and franchisees, consumers can receive personalized customized clothing after delivery at the factory within one week," said the person in charge of Jiumu Wang.

Advanced customization again lifts the tide

Not long ago, the annual China International Fashion Week was held in Beijing. The seven wolves' "Celebrity Haute Couture" series was elegantly born. However, the reporter learned that, in addition to seven wolves, the current domestic and foreign advanced customization of the clothing industry is in full swing.

A vice president of Beijing Yiwen Apparel Co., Ltd., known for advanced customization, told reporters that foreign companies’ large brands have a long history of advanced customization, such as Armani. “If a domestic brand is to be customized with a world brand, it will have to fight because In terms of materials and employment, Chinese manufacturing has reached the world level," said the person in charge. The reporter learned that, at present, under normal circumstances, a set of high-level custom clothing prices at least 20,000 yuan.

The person in charge believes that Couture’s senior costume customization will stand out in the future, and it will also have to do full service in the future, and will make good preparations for quick response and details.

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