DVF Beijing Oriental Xintiandi store grand opening

Recently, DVF Beijing Oriental Xintiandi store grand opening, which is the second Shanghai Henglong Plaza, Beijing Shin Kong Place and the fourth in China opened after the store. An area of ​​133 square meters, presents a wide range of women's products, including: garments, shoes, handbags, small leather goods, glasses and other accessories. The new store features DVF iconic design concepts and elements, including the first Twig Wall for Chinese stores, the Wood Print Rug for DVF classic wood patterns, A variety of wooden and metal inlaid jewelry display box wall. The shop with white ground and ceiling-based tone, with the transparent glass, mirror walls and other elements of the store, and then gold, silver metal hanging interspersed during the ethereal and the atmosphere, creating unlimited visual beauty. Ms. Chen Chen famous actress, DVF China General Manager Jessie Chen have celebrated. Fashion show is more on the basis of spring and summer fashion show in New York have been innovative, show the latest season of clothing and accessories, to "begin (Beginnings)" as the theme, bold use of tulle fabrics, color patterns, hit color stitching, Pursue inner self-confidence and freedom.



Spring 2012 - BEGINNINGS - The Beginning

"It's bright, everything has changed." - Diane von Furstenberg & Yvan Mispelaere

She walked into a fresh morning, whole body white, a new look, multi-layered cotton texture folds decorated with petals lace.

She can bend flexibly, she is the local dominance at that time.

Like nomads, she embraces everything new. She saw a future with infinite change in clarity and color. Ever since, the light colors give earth tones of neutral tones and stone gray graces, dotted with turquoise, coral and mint green.

She rejects all forms, frameworks and rules in an ordered world and uses colorful and lively color pen emotionally and arbitrarily to turn utilitarianism into an attractive, unique and instrumental tool. Full of femininity she is so daring that she can harness macho-exclusive jackets and open-toe slippers.

Transparent gauze covered with pleated gauze skirts, oil-like patterns pavilions, and with bright silk and sweaters. Coral color drastic change into a group of red, purple lilac from purple to violet. A large area of ​​periwinkle prints a full blouse apron. Casual pants well-balanced loose shirt, irregular cut suit jacket and non-matching dress side by side.
Full of hope, romantic silhouette hugged her, blossoming gardens, silhouetted against the white clouds and blue sky. As the setting sun fell at night, she put on a transparent sequins, radiant.

She slid easily over the horizon, shining with infinite possibilities. The shadow curve announces her arrival, just as the admirers expect it to return, but she has gradually disappeared in the distance.

The light shines on her pace, her feeling, her face.

Dawn dawn.

She is like a freshman.

Comments from Style.com:

When Diane Von Furstenberg came out to make a curtain call, the small American flag in her hand was distributed to the audience here as a memorial to the September 11 incident. The important message delivered during this spring show is optimism. In addition to the stars and stripes, we can find a wealth of clues for this: Background music Rina Simon (1) Singing in the low voice "feels good", the harmony has been repeated "This is a new dawn"; the series theme name As a "start"; the clothes themselves are naturally responding to the theme. This season DVF kicked off with a series of all-white style: Perspective tulle suits stacked lace texture shirt, pleated kimono dress with multi-purpose belt. Print a large number of applications, no doubt that the whole show seemed vibrant. Her main focus on the pattern: the Mary Maggie Cheung green pattern (2) in the true color sleeveless dress blooming, noble atmosphere; a little white flower buds red orange jumpsuit; Wickywood pottery (3 Patterns appear in shirts and knee-length skirts. These various patterns, even without the overwhelming praise, are impressive enough.

Of course, in addition to the pattern there are more bright spots to catch the eye, must be mentioned is that as always, the team shining head volleyball, including the fashion world Oscar de la Renta and Valentino. Von Furstenberg also considered a few neutral models. For those who do not like the pattern of women, she prepared a buttoned jacket with good quality linen jacket and Bermuda shorts.

Yesterday on the 14th Avenue, a tour guide stopped before the DVF headquarters building and called it "the fashion empire of DVF." Not hard to find, designers are best at finding a balance between popularity and diversity.


(1) Nina Simone is an American singer, composer and pianist. The types of writing songs include blues, rhythm blues and soul music.

(2) Marimekko is a furniture brand from Finland that enjoys a world-wide reputation for its glamorous, simple design. In 1960, fashion icon Jacqueline Kennedy dressed in the Marimekko dresses while her husband ran for president, bringing the brand to the international stage. From then on,

Marimekko becomes an optimistic, positive symbol.

(3) Wedgwood (Wigwood Porcelain) has a history of 250 years since it was founded in 1759. It is the most traditional British ceramic art in the world and has been the royal porcelain supplier for the British royal family.

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