Spring-Summer War - T-shirt brand marketing

At the turn of spring and summer, the gradual increase in temperature has made people's enthusiasm for buying clothing increasingly warm, especially T-shirts. This time of year is the season for the major T-shirt brands. It can be said that the Eight Immortals cross the sea, each has its own unique tricks, and starts the battle for brand marketing.

Summa followed the usual style, once again invited heavyweight stars for its endorsement, and the main "Summer fashion micro-film" to promote and promote Semir brand; Metersbonwe is the use of its state purchasing network launched "seeking four cities in spring "Remarks on promotional offers; Jean-westwest's vigorously held costume design competitions and sponsored entertainment programs to attract popularity; Baleno has moved from One Piece to everyday life and has gone deep into mass trends;

How to stand out in this complex advertising campaign? Has become the most sensitive topic and most challenging task in the current fashion industry.

As we all know, information has become the power of explosive communication since the media era. Among them, Weibo has attracted more and more attention from merchants for its extraordinary influence and simple handling. But what is a good Weibo event? How to make use of Weibo's availability to a greater extent? Not a breeze. In the era of media, it is necessary to stimulate the subjective initiative and creativity of consumers so that they are willing to participate in activities and become part of marketing and actively communicate.

The T-shirt tide brand launched by Masamasuo has no T-generation @TEE series as an example. This series is designed specifically for young people who pay attention to the quality of life and expression of their personalities. With the product concept of "love yourself," it provides a platform for emotional expression for young people while providing a high-quality personality. It aims to help every customer to realize that he is a "limited edition", to fall in love with himself, and to care for others around him.

On the official Weibo, Massamaso has launched a #@T creative hand-make # campaign: "Everyone is a limited edition, and each one is the only one, you are your body, face, hair. Skin, fingerprints, thoughts, love, social relations, and grudges and hatreds, ups and downs and honors, and even 'you' under @TEE, this particular being, who is irreplaceable." Encourage netizens to discover in their lives Or DIY creates something related to the "@" character to express their unique attitude towards life.

Activities advocate people: starting from subtleties, knowing how to discover the beauty of life, experience the joy of life, taste the love of life. It can be seen that there is not only a brand but also a social responsibility that extends from clothing. The activity stimulated the creativity and subjective initiative of consumers, and achieved good user engagement and reputation.

In addition, the non-T generation also launched a trilogy theme activity based on love. Among them, the first step in love is to "paint" what you love--T-shirt graffiti design contest! This is a falsh game designed for the non-T @Tee series! Users can choose T-shirt prints and designs and add personal love words to design their own exclusive @Tee. The operation is simple, interactive, full of fun, and through the selection, the most popular @ Tee design draft, and may be made into a real, to the creator of the world's unique gift! This activity caters to the current marketing trend--interesting and interactive, inspiring netizens' enthusiasm for independent participation.

The "T-shirt Graffiti Design Contest" is creative and environmentally friendly. It only requires clever ideas and infinite inspiration, no ink, no paper, electronic inkjet, and seal... enough to change the world of T-shirts.

Nothing can be innovative, innovative activities, will show themselves on the stage to promote green life today, is a breakthrough in the advertising industry advocacy, but also a line of clothing advancing unceasingly advertised. While it is showing itself to the world, it is also advocating "love" to the world. Believe in 2012, I believe there is no T generation, it will fully attack with the momentum of the Thunder, is bound to set off another situation in the industry.