"Song" brand women Sanlitun Village intellectual settlement

The bright and warm copper handles are radiant, irregularly arranged English sentences, and the essence of the “broadcast” brand are written. Recently, the “broadcast” Beijing flagship store has a quiet inner tone and settled intellectually in Sanlitun Village. “Broadcast” brand flagship store in Beijing was built by LINE, a well-known indoor display design company in Japan, and interpreted the brand characteristics of “Broadcast” brand “Oriental Temperament and Western Popularity” based on the spatial design concept of combining East and West. "Broadcast" Beijing flagship store will focus on the brand's "Oriental articles" and "workplace articles" two series, highlighting the characteristics of exquisite luxury and low-key introverted, allowing customers to enjoy the "broad" brand unique fashion temperament , Feel the spatial tension between art and business communion.

Broadcast Women's Beijing flagship store exterior

A unique fashion space combining Eastern and Western elements

"Broadcast" brand Beijing flagship store quietly occupies a place in the Sanlitun Village, with a calm and introspective charm, continuing the "cast" brand consistent temperament characteristics. Looking around the store, simple and bright glass windows are set in the brick-lined exterior walls; black solid wood doors exude a calm and subtle oriental charm; huge floor-to-ceiling windows are also branded with distinctive personality colors: the size is tiled. The English short sentence reveals the individuality and freedom of the West between the lines. The space collision between East and West elements is like the positioning of “Broadcasting” brand to itself: “combining the western popular elements with the oriental temperament”, allowing space and costumes to line each other, creating a unique fashion space experience for consumers.

"Song" brand women's Beijing flagship store was designed by Mr. Masaharu Wataru, the chief designer of the well-known interior design company LINE in Japan, and perfected art and commerce through reasonable space layout, creative design and coexistence of drapery design. The combination fully explained the brand characteristics of “Broadcast” brand “Fashionable but not avant-garde, with artistry but not artist”. Inside the shop, you can always feel the visual pleasure of design ingenuity: a unique lighting effect, as if you saw the galactic romance between the rise; uneven white cement brick wall, so strong The rich modernity is surrounded by the old; the old floor, the solid wood structure of the tables and chairs and display racks, the British taste of the retro weaving carpet, so that the classic charm can be reproduced. Modern and classical, both have been fully integrated in a limited space. Black doors, white bricks, bare wood, red carpets, simple and pure colors have unique interpretations of the idea of ​​“broadcasting” the card to “keep all things good”.

Broadcasting Women's Beijing Flagship Store Interior Broadcasting Women's Clothing Window Design

Taking the "Oriental Chapter" and "Workplace Chapter" to lead the pattern of the audience

"Broadcast" brand flagship store in Beijing on the product display, the brand's "Oriental articles" and "workplace articles" two series, its elegant, intellectual style and store decoration style is highly unified. "Oriental Paper" is the core chapter of the entire series of "Sporting" cards. It will, as always, interpret the spirit of the brand as a leader, and clearly demonstrate the characteristics of the "Sport" card. “Ding” brand design director and famous british designer Wang Tao explained: “Oriental articles are calm in color, with a relaxed and comfortable feeling. It is a clothing that women wear to their own enjoyment. It is not to please men and companions. The attitude of life such as the boss is the inner power that the 'broadcast' card always respects. The "workplace articles" are based on the skills of the able, professional, and self-explanatory. They added details of the design outside the traditional business wear to provide white-collar women with the opportunity to demonstrate their inner style on the workplace. Wang Tao said: "We want to use the various delicate and artistic designs in the store to reflect the brand's core product chapters, to deepen the unique fashion experience for consumers when they shop, and to express the 'sweet' brand's heart-sensitive feelings. Spiritual Connotation."

Broadcasting Women's Beijing Flagship Store Interior Broadcasting Women's Clothing Window Design

"Broadcast" Beijing flagship store will be built as a brand strategy template shop

The "Broadcast" brand Beijing flagship store is located in the village of Sanlitun Village. It is a commercial location for the internationalization of Sanlitun Village, an atmosphere of coexistence of culture and fashion, and a match for "Broadcast" brand. As a design women's brand integrating eastern and western elements, “Broadcast” hopes that through the Beijing flagship store, it can better promote the concept of the brand and allow more consumers to understand the “broadcast” brand and experience the “broadcast” brand.

"Broadcast" brand flagship store in Beijing, with its overall sense of in-store design and product display, to emphasize the inner feelings of urban women to create a unique fashion experience. This sense of experience will also be expanded to a wider range of women, along with the launch of other boutiques nationwide that use the “Broadcast” brand Beijing flagship store as a template store. Wang Tao introduced: "As a market-oriented brand led by designers, 'Broadcast' will use Beijing flagship store as a template store, gradually opening such high-end stores with a sense of design in some special cities. A better interpretation of the strategy's unique and engaging fashion.