In the increasingly competitive market environment, apparel companies want a sudden emergence, we must break a new road, designed to create "China's first European-style casual wear," Ying Cai Meidi (Y.CMD) is under the Dongguan Dongguan Jiahui Fashion leisure brand, the company has a large number of top resource advantages, the formation of a strategic alliance, laying a differentiated channel-oriented and strive to perfect integration into the domestic casual wear market. It is reported that Yingcai the United States (Y. CMD) after several years of steady and rapid development, has formed a research and development, design, production and sales in one of the norms, and improve the corporate system. Up to now, Yingmei Meidi (Y.CMD) has built over 600 terminal sales outlets all over the country, covering Guangdong, Jiangsu, Zhejiang, Beijing, Inner Mongolia, Heilongjiang, Tianjin, Hebei, Shandong, Sichuan, Xinjiang, Tibet and Gansu , Liaoning, Yunnan, Guizhou, Hubei, Shanxi, Anhui, Hunan, Fujian, Guangxi, Hainan and other provinces. Such rapid development is inextricably linked with Wang's innovative management strategy, which is maintained by Y.CMD. Yingcai the United States (Y. CMD) was founded at the beginning of fully aware of the brand must be planned at all stages of the channel positioning, at the same time, a clear focus of brand building channel - between e-commerce and physical stores, supermarkets And shops, in the level of the market to achieve the scientific and accurate positioning and choice, not blindly expansion, targeted. It is often overlooked by many garment enterprises that Yingcai Meidi (Y.CMD) found that channel orientation is the most crucial choice in channel construction. Many service enterprises are blindly channeling and there are many lucky business strategies Psychology, such a channel orientation from the very beginning decided that the development of the brand lacks a healthy growth foundation. In the apparel industry, many of the brands in the market are overwhelmed by the channel ambiguity. Y.CMD has effectively avoided the consequences of improper channel construction. Today, sales of apparel business no more than three types of channels - ground floor, super-business, as well as the boom in the online information age online shopping. As a new shopping channel, online shopping platform is regarded as a huge potential channel under the influence of e-commerce websites such as Taobao, but the operation mechanism needs to be standardized and perfected. Yingcai US (Y. CMD) in line with the steady development concept, the current online shopping channel is still on the sidelines. As for the traditional distribution channels - Supermarkets and Ground Floor Shops, Y.CMD ranked shopping malls and ground floor shops as the first choice by comprehensively comparing the shopping habits of the target consumer groups. Faced with the booming momentum of the casual wear market, Ying CM (Y.CMD) passed the attitude of "fashion, youth and vitality". Therefore, the choice of franchisee is not confined to a certain type of city, But the core channels are located in the domestic second and third tier cities first-line shopping malls and ground floor, the domestic first-tier cities and second-tier shopping malls and ground floor positioning as a secondary channel. Such positioning is Yingcai the United States (Y.CMD) always adhere to the "differentiated occupation of the market," the strategy reflects the casual wear brand due to its broad consumer base, the market demand, the product price is moderate, it has become the target of many clothing brands 觊 觊, If blindly compete with competitors for market resources, ignoring the positioning of its own brand features, it will reduce the brand's market sense of identity. Y.CMD focused on channel construction in tier-2 and tier-3 cities in the country, differentiating itself from the focus of domestic first-tier brand channels, effectively avoiding highly competitive first-tier markets and using its own superior forces to attack its relative weakness Place to achieve a multiplier effect. Today, the channel of the apparel industry has occupied the top of the channel cost. Regardless of the relative profitability of the tobacco, make-up industry, or cross-national Haier, Gree and other companies can not cost the same channel with the apparel industry. The high cost of low threshold is the distinctive feature of the apparel industry. The cruel competition means that the channel expansion of any apparel brand will squeeze out others and squeeze in. Having experienced the initial market test, Y.CMD has been highly recognized by franchisees and consumers, which is also its recognition of its brand differentiation channel construction strategy.
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