Young men and young women are in love, love is in full swing, and the dear is dead, the young woman said, first get a certificate, the young man said: "First live together."
There are two kinds of results in love: one is still happy, the marriage is successful, and the red book is received. Of course, most of them are when the girl is about to change her mother. The young man is panicked, the young woman is afraid, and both parents are anxious. Due to the weathered thin surface, I finally moved into a new house!
Another result seems to be a lot miserable. The 18-year-old female doll doesn’t look like a mother. It’s been a big boy with a beard that is not long enough to run to the maternity hospital... Still unsatisfactory, the young man accidentally soaked up the school girl of the same school, empathized with the classmates around him, while being with the young women, while dreaming of running away with the new joy, cohabitation...
This seems to be a generation of people wanted, with a free sign, a banner of humanity, and then evolved into a sneak sneak peek - college acquiescence, social tolerance, maternity doctors do not know whether this is an angel or demon. Unfortunately, this common disease has the infectivity of SARS, the risk of avian flu, and the destructiveness of swine flu (H1N1). This mode of thinking and rules of life are also transmitted to enterprises and planning industries.
Of course, this young man is not a planner. Most of the planners earn a bit of hard work. There are not a few planners who have reached the top of the list and eat the bowl to see the pot.
So there was a scene in which a corporate client who was looking for a girlfriend came to the door, and the planner entered the show in a role similar to that of the selected person. Of course, the customer's idea is to let the planner help him to have a child (product), and then cultivate into a market star, and it will be a big hit.
Everything went smoothly, the planners ran to the other side of the company to turn over the product and try to figure out the thief light, so I talked about it: positioning, selling point, marketing strategy, although immature, but also sparks, the aura is now. Of course, all of this is from the previous call from the customer, the planner has already received the market 110, immediately put into the state of preparation, engage in investigations, find comparisons, find ideas, sleepless all night, although not vomiting, But go all out – Shi is always busy with reading people! Seeing that the planners are so hard, they should all be happy, but the Thunder people always happen at this time. The planner asks the other party to pay a gift, and then when they receive a paper "marriage contract," the customer almost puts a sentence. The planner suffocated: "It's better to do it first, feel good, then pay again!" At this time, the customer did not evolve into a human monkey, thinking that the society is popular.
Last winter, a coal boss in northern Shaanxi came to the red fire, probably getting bored with coal, and went to Xi'an to get health care products. Unfortunately, the unfamiliar health care products are so hot that they are almost killed by water! It’s sincere and sincere to find the red fire. The teacher’s mouth is like a sweet honey on the mouth. The natural support does not dare to slack off, and the other’s products are fried and fried, and the inside and outside of the company are analyzed. Chicken glutinous rice, agreed to be planned by the red fire. At the end of the day, with red eyes, the drunken customer said a word to the red fire and almost jumped off the building: "You have to guarantee that I have 3 pieces of goods every day, success, the planning fee is doubled, dare to challenge?" Everyone understands that - first get the goods, then pay. This kind of buying and selling is not unique in the planning industry.
Of course, the customer's mind knows who wants the planner to tie the risk to himself. But in fact, most of this request has been rejected by the planners. In the eyes of most planners, this is not a slap in the face of a business that wants to eat white food. In fact, this phenomenon has become a bottling problem, and customers often think that this is a sophisticated business skill.
There is a common practice in construction companies in Shanghai. When Party A plans a project, it will always look for some bidders, and then let these bidders compete to come up with their own plans. The bidders will be in the bidding. Looking for a more desirable one, it is like picking a girlfriend, she will find a lot of girls, everyone will come up with a more elegant side of their own, of course, after receiving the hydrangea "marriage match" is only one of the best . However, the majority of the unsuccessful elections are not resentful, because the bidders will carefully calculate the cost of the bidding for each applicant, and then give the loser a cost-based compensation according to the principle of equality. Therefore, the bidders are always exhausted and ready to bid, because they know that even if they are not selected by the client, they will not be "colorful". For the selected people, people are not embarrassed, because everything is carried out under the principle of equality and openness. There is no embarrassment, no black box, and the selected ones get the profits of cooperation with the enterprise on the one hand, and the respect of the unsuccessful on the other hand. . Therefore, Shanghai's architectural bidding market is more developed than Xi'an and more developed than other cities in the country. Therefore, Shanghai can undertake commercial activities such as the World Expo and the Asian Games. Shanghai can undertake foreign first-class construction projects.
This kind of thing has become a fantasy in the planning industry. So far, no one has heard it in the planning industry.
If this kind of thing is happening to some small customers, we can also explain it with less knowledge and less, but this common problem also appears in some big companies.
Not long ago, after the successful cooperation of the same domestic IT giant, Red Fire attracted a domestic first-class pharmaceutical company. Everything has not been settled, and it has not entered the business process. Even when a verbal agreement is not understood, the other party It is required to deliver the manuscript within five days. Of course, the other party’s urgency is because it will launch dozens of first-line media in the country in 5 days and start the market. Basically, the company’s idea is that once the planned plan is adopted, they will pay in full. Urgent customer urgency is the responsibility of the planner, but the red fire is quite puzzled, and he can come up with a plan before he can do any investigation and analysis on the market. In fact, this kind of customer's mentality knows at a glance that the customer either treats the planner as a god or treats the planner as a pig, killing it first, then throwing it away.
This is actually the same as the abandoned youth who are in the beginning of chaos. This kind of cooperative attitude is either intentional destruction of the rules or disregard of the rules. The small place said that it is the lack of sincerity in cooperation. It is said that it is a confession of the city’s mentality. It is a ignorance of the cooperative and win-win business philosophy that is prevailing in modern society.
Of course, you can also think about it, the pressure of the customers themselves, most of them are fighting in the market, and the heroes of the winners are defeated. They always hope to transfer this pressure and hope that others (author, Lu Shengyu) will share some.
In fact, the planner himself also bears the risk, and the failure of a cooperation case will not only make him lose this customer, but also make himself lose more potential customers. But most customers may not understand the hardships of planners.
Planning is often a very spiritual thing, not a machine, not a free production line. It is not a manufacturing, it is a creation.
A premise of creation is the obsessiveness of the planner. The obsessive condition is to fall in love with the customers she will face, love, what is the responsibility, the responsibility, the same, the love, the rules, the rules. It is not love, possession is not love, it is not love to take advantage of it, and work is not love. Without love, there is no way for a planner to pay her body and heart to a client, and not to bear fruit.
In fact, the cooperation between the planner and the company is very simple. If you respect her labor and respect its ethics, she will give the ultimate brilliance. Because of the shining light, the spirituality will wake up like a volcano. Its energy to the market is Destroy the dead, unstoppable!
Most of the engraves worry that it is the effect. However, most corporate customers do not quite understand that the cooperation between enterprises and planners is the same as that of young men and young women. No one guarantees that they will be able to give birth to a son of eight gold and a half. There are many factors in the birth of a son, the quality of sperm, the probability of combining sperm and egg. Marriage can only say that young women have the temperament and spirit to attract you, and then have enough physiological functions. If you don't get a marriage certificate, let someone else give birth to a son. It seems that human beings rarely appear in this way except for animals.
If this is not enough, let's take another example. A football player buys shoes at the shoe stall. If the athlete says that he will give you the money after winning the championship, the seller will definitely take a look: 'neuropathy.' When you encounter a bad old-fashioned Shandong fellow, you will definitely make up a fist.
Everyone knows that selling shoes and winning champions is simply something that doesn’t matter.
In addition to a pair of shoes, the champion also has the athlete's own tactical skills, ball stop technology, passing skills, consciousness, physical strength, heading skills, free kick technology, confrontation ability, shooting skills, etc., even if put on The world's more famous shoes, as long as the ball is not in place, may not be successful.
In fact, the same is true for products. The same is true for companies. The success of a company or product is the result of the superposition of factors such as product strength, brand power and sales force. Planning is often concerned with selling shoes. A pair of shoes, not the player's feet, left to the right, this truth has been shallow, but let countless companies fall into it, unclear margins. The customer is distressed and the planner is also upset.
If you can see through this, maybe the pickle that picks cheap, looking for white food may be less. In fact, the relationship between the planner and the customer is the same as that of the young people. They must love the lawful love, hold the warmth of others, and then be ready to kick the other company, although it cannot be said to be the market. The sticks on the board can be defined at least as unscrupulous profiteers. For such companies, respecting the rules, shame and disorder should be a compulsory course in the future!
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