Just after the Olympic Games ended, Tu Hongyan, Executive Chairman of Walsall Group, received a major task - making thousands of state banquet dresses for the Great Hall of the People and Diaoyutai State Guesthouse. "Yesterday, the Great Hall of the People was called on the phone and this week it has to be set down." Tu Hongyan said with pleasure, "Since our debut of the 'Blue and White porcelain' award-winning dress at the Olympic Games, it has been enjoyed by domestic and foreign audiences. More and more orders during the period, the company dresses, bridal wear, etc., the rapid growth of the domestic market. "2008, for the apparel industry, is undoubtedly a more difficult year. The impact of the global economic environment on exports, increased production costs, and the pressure of RMB appreciation have weakened the profits of the apparel industry as thin as ever. "From last year to this year, the production cost of our business increased by at least 15%." Tu Hongyan said that cost growth is almost every textile and garment industry difficulties encountered, everything is no exception, but because they as early as a few years Before the start of a series of transformation and upgrading, so that this year's foreign trade sales still with more than 30% of the strong momentum of development. Olympic "blue and white porcelain" unlimited charm "You do not underestimate the 30%, which is very difficult for this situation of the textile business." Tu Hongyan proudly said that this year enterprises can show a good momentum of development in the face of adversity , I must mention the Olympic Games to bring them "advertising" effect. In order to be able to grasp the business opportunities in the Olympics, everything profits have paid eight years of hard work and unimaginable hardships. As early as 2001, when Samaranch announced that the city of 2008 Olympic Games was to be held in Beijing, Tu Hongyan keenly focused on the Olympic Games eight years later and pondered how to make the silk of his own enterprise connect with the Olympics and allow The brilliant silk culture of the Chinese nation is displayed in front of people all over the world. Really and the Olympic fate is in four years ago, in 2004, the Olympic Organizing Committee for the Olympic selection of the national selection of products, after a rigorous review, the Olympic Organizing Committee in Zhejiang identified four Olympic franchisees, Walsley Group, after hard work among them . In February this year, Beijing Olympic Organizing Committee for the Olympic Games conducted a national award dress production tender. Walsall Group informed the news immediately sent the most powerful designers and production staff to participate in the bidding. In the competition of hundreds of garment enterprises all over the country, the company finally won the production rights of two awards ceremonies of "Blue and White Porcelain" and "Pink". "Blue and white porcelain" series dress can be used to describe the stunning, not long ago, Sohu on the "Beijing Olympic Games five sets of awards dress, which one is your favorite?" Survey, "Blue and White Porcelain" series received more than half of the support. Today's Walsall Group door, dressed in "blue and white porcelain," the image of Miss etiquette was made huge billboards show up, "Blue and White Porcelain," has become Tu Hongyan and Wansili Group's pride. Designers world-renowned blue and white porcelain through the use of traditional Chinese leather stitch embroidery, lifelike image reproduction, with fishtail skirt profile highlights the soft curves of oriental women, so that people all over the world have seen the Chinese silk and Chinese embroidery charm. After the success of the Olympic dress, give Tu Hongyan a steady stream of dress orders. Some well-known domestic and foreign enterprises have to make everything uniforms. "People are world-wide, and many people think silk has no market. In fact, this is not the case. We have been devoting ourselves to exploring the cultural connotation of Chinese silk and increasing its added value. Facts have shown that it has a vast market prospect." Tu Hongyan said that this year , The output of enterprises increased by 28% over the same period of last year, the output has increased, and the output value and efficiency have also gone up. To use silk as a work of art, the "Everything Interests" on the road to the airport started from township and village enterprises and insisted on using silk as a culture. After nearly 30 years of development, it has formed a large group of companies that mainly include silk, textiles and garments. The products are exported all over the country and exported to more than 30 countries and regions such as the United States, Japan, the EU and Brazil. "Now that our products are innovative every year, we have made the silk personalized handicrafts, which have been touted by the market." Tu Hongyan said that Wanshili did not focus solely on less profitable clothing but passed R & D and silk make the national culture. In the exhibition hall on the first floor of the group, the silk version of "The Art of War", "Analects of Confucius", "Riverside of Qingming Festival", "Bustling Gusu" As a gift to friends of the boutique, the added value of the product than the original doubled. "This is the silk version of the" Art of War, "once presented as a gift to former President Bush of the United States. He loves it very much." Tu Hongyan said that the company develops more than 2,000 kinds of innovative products each year, of which the full silk version of all-silk printing boutique "Turan Duo "has been China Silk Museum collection. Making the silk version of the work of art so sophisticated has become a major current direction for everything. In addition, they are also targeting a strong domestic market. Borrow the network platform, the netizens through the online ordering of personalized products, one by one to do it. "Take a scarf, for example, netizens put their ideas and hobbies designed by our designers, and then to the production line special, this scarf is unique. For example, high-volume production of this scarf Is 100 yuan, then this piece of personalized scarves can be sold for 300 yuan, 500 yuan, so profits for the company is higher. "Tu Hongyan said with confidence. Multi-pronged cost-saving In addition to the Olympic Games through this platform to showcase their products, Tu Hongyan never relax internal management to save rising costs. "I put the upstream suppliers together to give them a full year of orders so that they can only produce products for everything, both in quality and in price, and we have a big advantage." In Tu Hongyan seems, instead of looking for suppliers everywhere, it is better to find a few fixed, so long-term cooperation between the two sides can produce a tacit understanding. At the same time, suppliers only for the production of everything, do not worry for the sale, you can safely grasp the quality and reduce costs. For all things, those companies are equivalent to their own branch, virtually extending their own industry chain, you can save a lot of intermediate links costs. "Shortening the delivery time is also a way for us to break the current." Tu Hongyan said that in order to speed up the turnover of funds, they have advanced the delivery time and made the order a week or so earlier. , So that both to reduce inventory, but also to make funding faster. At the same time, in order to focus on doing a good job in the main business and to avoid involving too much energy, Tu Hong-yun made pains to cut down 8 affiliated textile enterprises by means of sales and restructuring. Although these enterprises did not make a loss at that time, Tu Hongyan believed that as long as they did not meet the grand strategy of enterprise development, they resolutely adjusted. "In fact, all the textile enterprises are now very difficult, and we are not willing to emphasize too much on the difficulties. Instead, we can deal with it in a down-to-earth manner and we can get over the difficult times."