Sheng Wujiang: A change of consciousness is conducive to business development

"When I first founded the Finishing Factory, I told my staff that I need the strength of all of you and I will try my best to help you improve your standard of living. Please help me now." As a company that can fulfill its social responsibility and contribute to the society, I promise to the employees that I will take the lead in carrying out the 'awareness reform' to overcome the diverse market competition environment and promote the company Development.If managers can not balance the various aspects of the relationship, I think, employees will have resistance, they may no matter the market changes, regardless of the downstream business requirements of the diversification, but mechanical work, such people May have the ability, but the consciousness can not keep up. "Why? "Is this ok? "I do not ask any of these, except for the work assigned to myself, nothing else to me, and I think it is a bigger task for managers to change such people, and stiff organizations and ideas produce nothing new. It is important to create an environment that challenges people to something new, "said Xie, Shengli's fabric. Peking University, a well-known professor of management once said: people, things, money is called the three major business factors, of which manpower is the largest resource.China's social system and Japan are different, life-long employment system has difficulties in training personnel It is not easy, but I think it is still necessary to vigorously cultivate a number of people who will shoulder the mission of the enterprise. "Xie always went on:" At the moment, if the whole textile environment is not good, if we continue to work in the past, we can not In the business competition to win, no matter how to improve the system infrastructure, but also can not meet the market changes and downstream buyers desire to purchase.For the mature market, we must find out the needs of downstream buyers, to create buyers orders Desire, rather than just provide some conventional non-new fabric buyers .As a means to achieve it is to rely on awareness reform to complete. Although the awareness of the reform is a bit different in various businesses, but I think the current textile industry need more awareness reform In a fast-changing textile market, I do not know how many people understand market changes and purchases Business Order Consciousness changes in the production and sales and service changes.I think many companies stand producer position on the production, employees rarely stand on the buyer's position to work Shengze finished fabric market is not yet mature It may be true that the requirements of the buyers are not overly high, but all employees should realize that the company's prospects are not hopelessly produced for the terminal market. Therefore, I would like to start by changing the awareness of the employees to recognize the problems. "In an increasingly competitive domestic textile market, Shengli Company surpassed the" cost advantage "realm and turned its attention to the functional high-end market. Focusing on the substantial increase in the technical value of textile finishing, Shengli Company got rid of the high price strategy Cost, high input and high pricing, to achieve a win-win business and buyers. In addition, Shengli company after much-sought, do not rigidly adhere to the existing industries, but to change the industry landscape, re-set the rules of the game; not aimed at the existing market, "low" customers, but locked in the "high "Beyond the customer, target a subset of the product to downstream businesses that represent potential needs; rather than simply gaining the bottom line with revenue growth, they consolidate demand through consolidation segments. In order to improve the technological content of products, over the years, Shengli company out several times the old equipment, old technology, old materials. Through the technical cooperation with many well-known domestic and foreign manufacturers, the patented fabric finishing technology developed by ourselves has won the market, making the overall competitiveness has become "superior", with a strong ability to expand sales and anti-risk.