Crown macro fabric market winner

In recent years, textile enterprises continue to face new challenges while constantly exploring and thinking. Many enterprises have soberly realized that the current issue is no longer on the "policy to increase the contribution rate of science and technology and increase the contribution rate of the brand," such a broad approach, but "double increase" in the first step out of practice, Consider how to further improve the technological contribution rate of textile enterprises and brand contribution rate, so as to truly enhance the competitiveness of enterprises. With the reputation of "functional fabric family", Guanhong (China) Co., Ltd., in the background of the current tightening industry in China's textile and apparel industry, still insists on the concept of technological innovation and design as the first product development, Become the largest cause of crown macro products to win the market and successful experience. Innovation to win a future innovation is the largest enterprise with the vitality of the last weapon, Crown macro is no exception, in many years of development, Guan Hong has always insisted on product innovation. In the early days of the establishment of the company, the company was a pure "two-headed-out" processing and processing enterprise. The procurement of gray fabric and the sales of fabrics were completed by the fabric manufacturers according to the market demand and were in a relatively weak position in the whole industrial chain. In recent years, the company has established a development strategy of "increasing R & D and self-support, enhancing value-added of products with innovation and service", striving to build a complete industrial chain, getting rid of the control and squeeze of fabric suppliers and finding new and sustainable profits growth point. Guan Hong company in the product innovation outstanding fashion, comfort and functionality of the characteristics of the development of the Tencel knitted fabrics, PLA fiber fabrics, based on moisture absorption and ultra-soft products, pearl coated fabric, waterproof Wet laminated fabrics and environmental protection products, and achieved good market results, many domestic famous brand products, famous enterprises use. At the same time, Guanghong won the honors of "China Well-known Trademark" and "China Casual Garment Fabric Development Base" in the most authoritative appraisal in China and became "China's Fashion Fabric Finalist in Autumn / Winter 2007/2008". Product quality updates and varieties increase, so Guan Hong in the field of textile fabrics has a new strength, and a series of figures is a symbol of its strength: Main high-grade cotton casual apparel fabric development, production and sales of products mainly 5 Large series of more than 2,000 varieties, including knitting series, chemical fiber series, cotton series, coating series, printing series, and other fabrics. The main products of production capacity: knitted fabric 34545 tons / year, 73 million meters of chemical fiber cloth / year, coated cloth 18 million yards / year, 68 million meters of cotton cloth / year, printed cloth 15 million meters / year. Fabrics product innovation is inseparable from the forefront of equipment updates, Guan Hong purchased from 2003 to 2007 in Germany, Italy, South Korea and other countries to create advanced dyeing and finishing equipment, making Guan Hong in the textile fabric industry has always stood in the forefront of innovation position. Technology as an Opportunity The development of the textile industry needs to be improved in all aspects. It is no longer a mere pursuit of high-speed, high-output and high-automation, and a single understanding of continuously improving the high-tech content in hardware. A new sense of innovation-oriented development. Developed countries have already reflected the contribution rate of science and technology from a deep perspective. And we more companies still remain in the stage of selling products, have not really been selling concepts, selling concepts. Industry experts have pointed out that how to truly reflect the functionality of products, to really serve the consumers is the most critical. The contribution rate of science and technology should embody people-oriented and truly serve people. Guan Hong not only deeply aware of this, but also the fastest efficiency of this concept into the crown macro products. In the current global trend of advocating environmental protection, they will be healthy, environmentally friendly and fashionable fabrics as the mainstream products. At the same time, the crown macro efforts to make their own fabrics with cotton, wool, silk, linen and other comfortable breathable natural fibers, with synthetic fiber is not easy to wrinkle, not easy to shrink deformation characteristics, but also have antibacterial, deodorant, anti-static, And other functions. In addition, in the production, processing, use and disposal process, to human beings and the environment should be non-toxic and harmless is Guan Hong to set a high standard for themselves. In order to strengthen the competitiveness of enterprises, the company further increased research and development efforts. Guan Hong has maintained close technical cooperation with domestic and foreign textile enterprises, universities, research institutes and experts, and has established a "Functional Textile Color R & D Base" in cooperation with China Fashion Color Association. On this basis, Guan Hong National Textile Products Development Center, China Textile Research Institute Jiangnan Branch and other research institutions formed a strategic alliance, the functional fabrics were jointly developed. In September 2007, the two sides also signed a comprehensive cooperation agreement with China Textile Research Institute, one of the national science and technology leaders in the textile and apparel industry. Both parties gave full play to their respective advantages and made cooperation in technical cooperation, information exchange and personnel training, clearly stipulating "At least two functional textile new technologies and functional textile fabric new dyeing and finishing technologies urgently needed by more than two enterprises are proposed each year." Crown Hong fabric has now been involved in knitting, chemical fiber, cotton spinning, printing, coating and functional finishing and other fields. Its product range continues to expand and enhance the function, let us see the crown macro incalculable future.