Raw materials continue to rise, the RMB appreciation, labor costs increase. . . . At present, these concentrated problems appear to have challenged the "life and death" of private-owned enterprises in Zhejiang that have been accustomed to triumph over the years. Downturn in the economy as thick fog hanging Yuhang textile enterprises. How to get rid of the fog? How to seek recovery in the cold, leap? Xu Tian, ​​general manager of Hangzhou Tianhong cloth industry has his own unique insights. Independent research and development is the soul of the market is the basis for business survival, and product development is a necessary condition for the development of enterprises, is a business to maintain long-term vitality and advanced the first element, research and development can effectively maintain the product and market demand, In many enterprises in our country, the most lacking is precisely this "R & D spirit." In product development, Tianhong cloth industry is how to do with the organic combination of the market? "I can regardless of financial, market, but can not ignore research and development. R & D is the most basic enterprise thing, but also the most change is the soul of the enterprise ". Hangzhou Tianhong cloth general manager Xu Guoting talked about. Facts have proved that Xu Guoting's judgments are very accurate. After three years of research and development, Tianhong Fabric Industry immediately attracted the attention of the industry after launching linen at the 2008 Shanghai Textile Exhibition. It was favored by overseas businessmen. More importantly, with the current restrictions on international cotton prices and trade barriers, "linen cloth" is likely to be a success in various fields in the country and various types of enterprises are seeking to make breakthroughs in the face of capital shortage and shortage of resources solution. R & D, Tianhong cloth industry not only reflected in product technology breakthroughs and updates, but also lies in how to seize the opportunity to break the tradition, the establishment of newer, more in line with the laws of the market business model. Time forging healthy growth of enterprises Xu Guoting and others a little different, he thinks doing business, not the bigger the better. In 2008, the implementation of the Labor Law, changes in the exchange rate and the instability of the prices of raw materials have caused these problems to come to an end and one after another. Large-scale enterprises have higher wind resistance, but many large-scale enterprises have enjoyed smooth weather in the background of large-scale development of the industry these years, and they experience very few difficulties and difficulties. The total owners of these enterprises in the industry when the environment changes, will be confused, I do not know how to deal with the invasion of the storm. As Tianhong cloth industry focus on research and development, vitality, soul enterprises, do a long time, always able to extract their own business ideas, through a big storm. This is the entrepreneur's wisdom. To run a business is not a one-man business. To manage a business is not a one-man business. It requires a large number of excellent personnel, depending on the division of labor and the concerted efforts of all staff. "A business to grow healthily, it must go through a long period of sharpening, must maintain a fresh vitality, a soul.Good entrepreneur or a mature business is life, soul, in a market environment Like a thermostat, with its basic business philosophy and core values ​​to adjust the business environment and atmosphere, but the crappy managers never take the initiative to change anything, just a passive reaction thermometer. Xu Guoting and his days Hongbu industry is a life, the soul of the enterprise.