Don't send your promotional letter by fax, sending a marketing letter by fax without asking will not be taken seriously, and even worse, it is illegal in the United States. The following 10 recommendations hope to provide some help to Chinese exporters who are committed to entering the US market.
1. Promote your product by sending a beautiful brochure (or electronic direct mail). The modern way is to send letters and short brochures. Introduce your company, explain the characteristics of the products you sell, and encourage him to visit your website to learn more. The booklet should be short and no more than 4 pages. Of course, you can also choose the way of direct mail.
2. Join the American Trade Association associated with your industry sector. Being a member of such an association will allow you to connect directly with people who understand the industry. They can answer all your questions directly, including technical questions. By doing so, exporters can indicate to US importers that doing business with the United States is serious and can be obtained from monthly publications sent by most associations.
3. Participate in trade fairs as much as possible. Participating in trade fairs is a great way to showcase products, get feedback on products, watch competitors, and discover other opportunities. Chinese exporters should participate in various trade fairs and exhibitions in the United States. Of course, there is another way to register information on the B2B platform. This also makes it easier for foreign buyers to find you.
4. Read the US newspapers related to your industry. It can help you understand all the information and technology of the industry and catch up with the times. The article will tell you about the progress of other companies, and the advertisement will show you what is on the market and what is needed.
5. Have a pleasing website. In today's market, it's important to have a beautifully designed web page. American importers like to log in to a website to see what new styles and models are available from suppliers. It's a good idea to list your email address on every page of the URL. Today, the preferred method of communication is through email. Also, put your address, phone number, and fax number in a location on the web that is easy to find.
6. Pay attention to quality control. Consumers in the United States (as well as US importers) insist that the goods they buy must have good quality. If you find that something they bought is unusable, damaged, or not what they expected, they are used to returning and requesting a refund. Therefore, to ensure that your company has an effective quality management system, it is much easier to find the defective products before leaving the factory.
7. Delivery on time. If you promise to ship to an American importer at a certain time, you must ensure that the goods arrive at that time or in advance. Delays in shipments are one of the complaints from US importers about larger and more serious foreign suppliers. Because, after receiving the delivery time confirmed by the supplier, they started to sell the market and told the consumer that the product would start to be listed on a certain date. If your product didn't arrive on that day, the result was very bad.
8. Establish a representative office in the United States. American importers are willing to do business with people in the United States. They know that language and time zone are not a problem. American importers also know that if there is any problem or legal dispute, it is easier for the responsible person to handle it locally. This is generally more realistic than for large companies because of the high cost, but the efficiency is also very high.
9. Use the correct English. The sales letter or brochure (e-mail) that you send to the importer represents the image of your company. The use of correct and formatted letters in modern English will be valued. If the English grammar is unreasonable and the format is confusing, it will certainly not be taken seriously.
10. Identify the target market. Carefully choose a US importer and send a new letter and brochure to the company you think is appropriate every six months. This is because some companies will place an order for you when you see the previous letter, while others may wait until you see the second, third or fourth letter. American importers like to see that you are doing serious business with them.
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