BBLLUUEE: The Art Marketing of Chinese Fashion

In 1924, a famous ballet “Blue Train” with a perfect blend of fashion and art was staged at the Champs-Elysees Theatre in Paris. Picasso and Gabriel Chanel were invited to create curtains and costumes for the play. All dancers danced in Chanel-designed jersey knitted fabric vests. This kind of gymnastic clothing resembled a new style of swimwear and led the trend of France in the pursuit of nature and sports in the 1920s. It opened up the French free and romantic fashion art. road.

That year, Chanel met Picasso, and this time, BBLLUUEE broke the music.
For most consumers, fashion and life are so close together, yet they are pushed back by the word fashion; arts seem distant, yet it subtly influences the aesthetics of everyday life. It is the distance between them that seems to be a short distance away, which has produced a beautiful and unique beauty! Fashion design is influenced by two factors. One is lifestyle. The other is the aesthetic habits of people. Everyone wants to express their perceived beauty. The most common way for women is fashion.