Talking about the Survival Way of Lingerie Industry and Lingerie Affiliate

Chinese garment industry underwear industry is the rise of the shortest in the industry, only 20 years, most have underwear to join the dealer form. The entire women's clothing industry, women's spending power is the highest, as long as operating their own underwear franchise stores, making money is actually very simple. How can I run my own underwear franchise? Beauty poetry today and we analyze.

Want to do a good job in the industry, we must first understand the industry, and we talk about the status of underwear industry.

1, lingerie spending power increase

According to statistics, of the 600 million females in China, 200 million belong to the right age group with bras, with an annual spending capacity of over 600 million bras and annual sales of about 15 billion yuan. Expert analysis, at present, China is the world's fastest growing countries underwear and related industries, and the market is still in its infancy.

Among them, Zhejiang and Guangdong, Sichuan, Shandong and other provinces have always been second-tier underwear brand as a strategic fortress, the main domestic second-line underwear brand in Guangdong Chaoyang and South China Sea Yanbu brand-based. But as women's demand for lingerie and lingerie spending power, the demand for high-end underwear is on the rise. Currently, high-end bras with a retail price of more than 200 yuan account for 10% of the total market sales, accounting for about 30% of sales, and the market capacity reaches 5 billion yuan.

Data show that in the past few years, the domestic underwear market, with an average annual double-digit growth rate, so some experts predict that in the next 5 years, China's underwear market will have 500 billion yuan in sales, its annual growth rate will reach 20 %.

2, high profits, net profit at about 50%

It is understood that at present most of the domestic brands to join the underwear stores are not required to join the gold, but the amount for the first time there are provisions for purchase. The specific amount due to the size of the franchise stores vary. In addition, when joining to be required to pay 5,000 yuan to 10,000 yuan deposit, Beauty poetry only charge a minimum deposit, while supply discount as low as 2.3 fold. In general, different grades of underwear franchise stores in the decoration, the rent is not much difference between the cost, the brand franchisee providers will provide free brand unified store design drawings.

In general, the investment threshold and underwear brand level is the corresponding low-end brand investment threshold minimum. First-tier brands like Triumph, the first purchase amount is generally about 10-20 million, the purchase price is the market retail price of two-thirds.

The second-tier brands for the first time purchase value of more than 15,000 yuan to 50,000 yuan, the delivery price is generally the retail price of 4 to 4.5 fold. According to the analysis, although the profit margins of the second and third tier brands are relatively high, the sales volume is particularly dependent on the relatively low price of the products themselves and their small product returns. While the first-tier brand's profit margin is relatively low, but the single product price is high, the return is not low.

To open a good underwear franchise, the most important thing is to do underwear shop marketing. Marketing is a profound knowledge, investors should continue to learn, at the same time more and lingerie brand communication so as to succeed, below and tell you about the basic method of underwear franchise marketing.

1, choose a underwear brand

The current underwear market quite a mixed bag, lingerie brands are numerous, but not all brands can make money, so it is important to choose a good brand. What is the standard choice of brand it, I briefly say. First, to the old brand, the reason is the old brand survival ability, many years of business accumulated a lot of experience, deep understanding of the industry, such as beautiful poetry. Second, to see the spending power of the crowd around the shop, if it is the most suitable choice of first-line brands such as pedestrian streets, shopping malls and the like in big cities, but if it is better to use second- and third-line brands and beautiful poems in such small brands as local brands, High, most suitable for entrepreneurship and county as well as the following regions.

2, do a good job before the market analysis and post-marketing business

Open underwear before the franchise, have to go through a detailed store inspection, the inspection are generally prior to the customer's first choice of the location of the surrounding environment and the consumption of personnel analysis, you can also join the headquarters through the poetry of Lin poetry companies to consult , Let the headquarters to send professional customer commissioner and customer telephone communication or on-site field visits, and then make statistical analysis of data to comprehensively assess the store after joining the operating conditions of the business, basically every instance of each store is different, Can not be generalized, investors must take a good grasp of themselves.

3, do a good job marketing data analysis

Strengthen the collection and management of marketing data, and conduct a reasonable, correct and effective real-time analysis will help underwear brands and shops gradually overcome the limitations of experience-based marketing or over-reliance on experienced marketers to form a new scientific marketing Concept, enhance brand and store market awareness, market management and market adaptability. Open underwear franchise stores, mainly doing five analysis, store sales data analysis, single store sales data analysis, sales / inventory comparison analysis, the old customer contribution rate analysis, analysis of individual sales ability.

In the face of the increasingly competitive underwear market, underwear marketing is underwear stores the key to survival. At present, many underwear brands in order to allow their lingerie franchisees survive, continuous innovation, to provide a wide range of support, so now the key to running their own underwear shop or find a good underwear brand.

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