MARLOCA Man Lu card campaign in December, astonishing speed sign franchise

Dongguan HanTian International Co., Ltd. is a professional apparel company that operates the women's wear brand. Its main business is Man Luka Women's Wear, mainly European-style and Japanese-South Korean fashion style. Since the founding of the brand in 2008, with an alarming rate has opened up the blue ocean of European and Korean women's market, hundreds of stores in all parts of the country have sprung up.

December 2012, there are more than a dozen franchisees and Man Luka signing, so the speed of the shop so surprised the ladies counterparts, then Manliang card women's franchisee attractive from where? Here, we will unlock the speed of Man Luka secret shop.

First of all, it is the Veronica brand that chose an exact category entry point in 2012. With the continuous development of the domestic economy, the demand for the women's wear market has been constantly increasing, and international big-name women's wear has continuously poured into the Chinese market. And the first-tier cities in the country's major shopping malls as the main attack position. The Man Luka women are their own factory production advantages to low-cost high-quality clothing main second and third tier cities in China, successfully avoiding the big international women's clothing and the positive competition. Because in the current highly competitive domestic market, to enter the domestic first-line market and international big fight, after all, is a small number of brands, Man Luka will focus on spending power gradually increase the second and third tier cities, take the single store radiation brand strategy , Accumulated their own consumer groups. Terminal sales continue to increase at the same time, the accumulation of brand potential.

Second, the deep brand culture achievements of the expansion card speed. We know that in today's womenswear market, the factors that help consumers make purchasing decisions are more than the quality and comfort of clothing. The brand culture, which is in line with consumers' education and life experiences, has highlighted the influence of consumers in making purchasing decisions. The perfect combination of apparel and art is the core of Coca-Cola's brand culture. The art of dress is reflected not only in the proper dress on different occasions, but also in the concern of the needs of consumers. Regular VIP interactive activities, birthday discount promotions, Valentine's Day activities, etc. from different angles to reflect the care of consumers card, therefore, selling the terminal is also reasonable.

Finally, a professional marketing team is the foundation of the expansion card. Man Lu card since the brand was founded, attaches great importance to the building of team culture. Constructed a reasonable level of marketing incentives, and constantly invited well-known lecturer to improve the quality of staff training, so that every employee is extremely professional, real-time for the franchisee to address the site selection, decoration, display, sales and other issues, In the case of lack of customer experience, but also to provide them with practical solutions, eliminating the franchisee worries.

Attachment: December 2012 Man Lu part of the signing shop

MARLOCA Man Lu card Southwest (Chengdu) branch was established in December

MARLOCA Man Lu card Causeway Bay, Turpan, Xinjiang Grand Opening in December

Marloca card Lu Yun Chongqing Spring Department Store counter grand opening in December

MARLOCA Man Lu card Guangxi Wuzhou Dream Island Department Store counters grand opening in December

MARLOCA Man Lu Card Guangxi Liuzhou Gu Bu Street International Store flagship store grand opening in December

MARLOCA Arabica card Jiangmen Trade City, Alar City, Xinjiang flagship store grand opening in December

MARLOCA Man Lu card Shunde District of Foshan City, Guangdong Province Xinhui world counter opened in December grand

Marloca creeper card Xishui County, Guizhou Province herbs pedestrian street store grand opening in December

MARLOCA Man Lu card store in the city of pedestrian street in Sihui City, Guangdong Province grand opening in December

MARLOCA Man Lu card market in Guizhou Province Xifeng Pedestrian Street store opened in December

MARLOCA Man Lu card Fazheng Road, Meizhou City, Guangdong Province pedestrian street store grand opening

Marloca card Jiangsu Zhenjiang New District Happy Square flagship store is about to open

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