However, due to the constraints of the company's existing production and marketing schedules, the overall impact has not been too severe. (Reporter Du Liancai, Correspondent Yang Jiangsen) Although summer is still ongoing, autumn and winter clothing is already making its way into stores. Some fashion-conscious consumers can be seen wearing short-sleeve outfits while browsing for autumn and winter jackets. A few days ago, temperatures across the country dropped significantly, and many European countries also experienced an early onset of colder weather. This shift has had a noticeable effect on retail sales in the apparel sector.
Many industry insiders compare
Garment manufacturers to "commercial farmers," as they are highly dependent on daily market conditions. When the weather behaves unpredictably, it disrupts the usual sales rhythm, directly impacting these manufacturers. For example, spring and summer clothes remain unsold, while autumn and winter collections are not performing well either.
According to Liu Hong, the brand director of Maccasini, "The recent temperature fluctuations have positively influenced clothing sales. The industry is heavily weather-dependent, and climate changes usually have a major impact on sales performance. Until October and November, the weather remained unusually warm, leading to a large accumulation of autumn and winter stock. This year, with the early arrival of winter in Northeast China, it has created a strong promotional opportunity, boosting sales of seasonal wear. The influence of climate on sales remains significant."
Some companies also mention that due to the unpredictable weather, in addition to considering climate variables, many manufacturers still rely on the production and sales ratios from the same period last year. This practice has contributed to the current backlog of inventory this season.
While many companies feel at a loss when it comes to annual climate shifts, they are also developing their own strategies to adapt. Chen Bao, head of the Brand Group at Fujian Baode Group, stated: "As the weather continues to cool down, the early autumn sales may be affected, but the late autumn and winter seasons will see a stronger sales period earlier than usual. Brands can take advantage of this time by launching more promotions to boost sales and reduce unsold inventory ahead of the next buying cycle."
Liu Hong added, "Although climate change greatly affects clothing production, we must follow our own seasonal rhythms and produce garments suitable for each season. As for weather, which is an objective factor, we are limited in what we can do. Currently, there is no specialized agency offering us better guidance. So, we can only monitor official weather reports and climate warnings. Besides collecting meteorological data, we don’t have much else to rely on. It would be helpful if there were a dedicated organization to provide more support and insights."
Industry experts note that apart from seasonal product sales, many retailers still depend on experience to manage their inventory. In the apparel retail sector, operators should move away from relying solely on past experience and instead pay more attention to climate economics to make better-informed decisions.
Mens Garment
Men's garments refer to clothing items specifically designed and tailored for men. This includes a wide range of clothing pieces such as shirts, pants, suits, jackets, coats, t-shirts, sweaters, jeans, shorts, and underwear. Men's garments can vary in style, fabric, color, and fit, catering to different occasions and personal preferences.
t-shirt, polo, Blazer,trouser
Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com