However, due to the constraints of the company's existing production and marketing strategies, the overall impact has not been too severe. (Reporter: Du Liancai, Correspondent: Yang Jiangsen) Although summer is still ongoing, autumn and winter clothing is already hitting the market. Some fashion-conscious consumers can often be seen wearing short-sleeved outfits while shopping for autumn and winter jackets. A few days ago, temperatures across the country dropped significantly, and European nations also experienced an early onset of colder weather. This shift has had a noticeable effect on retail clothing sales.
Many in the industry refer to
Garment manufacturers as "commercial farmers" because they are highly dependent on daily market conditions. When the weather behaves unexpectedly, it disrupts the sales rhythm of the apparel industry, directly affecting these "farmers." For example, spring and summer clothes are piling up, while autumn and winter items aren't selling as expected.
According to Liu Hong, brand director at Maccasini, “The recent temperature fluctuations have had a positive impact on clothing sales. The clothing industry is heavily influenced by weather, and climate changes typically have a major effect on sales performance. Until October and November, the weather remained unusually warm, leading to large stockpiles of autumn and winter clothing. This year, with the early arrival of winter in Northeast China, it has acted as a strong promotional driver, boosting sales of seasonal wear. The influence of climate remains significant.â€
Some companies have also mentioned that due to unpredictable weather, they not only factor in climate variability but also rely largely on the production and sales ratios from the same period last year. This approach has contributed to the current inventory issues faced by many apparel manufacturers.
While many companies feel at a loss when dealing with annual weather changes, they are also developing their own strategies to respond. Chen Bao, head of the Brand Group at Fujian Baode Group, said, “As the weather continues to cool down, early autumn sales may be slightly affected, but the peak for late autumn and winter will come earlier than usual. Brands can take this opportunity to run more promotions, boost sales, and minimize unsold inventory before the next purchasing cycle.â€
“Although climate change greatly affects clothing production, we must follow our own production schedules aligned with the four seasons. We are helpless against such objective factors as weather, and there are currently no specialized agencies offering us better guidance. At present, we can only monitor official weather reports and climate warnings. Beyond that, we don’t have much else to do except rely on meteorological information. It would be helpful if there were a dedicated organization to provide us with more accurate forecasts,†said Liu Hong.
Industry insiders note that apart from seasonal product sales, many retail outlets still rely on experience-based selling methods. In the apparel retail sector, operators should move away from purely experience-driven plans and instead pay closer attention to climate economics.
Mens Garment
Men's garments refer to clothing items specifically designed and tailored for men. This includes a wide range of clothing pieces such as shirts, pants, suits, jackets, coats, t-shirts, sweaters, jeans, shorts, and underwear. Men's garments can vary in style, fabric, color, and fit, catering to different occasions and personal preferences.
t-shirt, polo, Blazer,trouser
Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com