Dongdu Textile Group, established in 1956, has evolved into a comprehensive textile and apparel enterprise with a rich cultural heritage. Over five decades, it has built a full industrial chain covering cotton production, weaving, dyeing, finishing, embroidery, printing, garment manufacturing, and washing. As one of China's leading textile industry groups, the company has consistently ranked among the Top 100 Textile Enterprises in China for eight consecutive years, as well as being listed among the top ten export enterprises and the top three in the knitting industry in terms of competitiveness.
From 1997 to 2009, Dongdu experienced significant growth, with sales increasing from $100 million to $3,837 million, while exports rose from $8.18 million to $498 million. The group currently operates five wholly-owned enterprises and three Sino-foreign joint ventures, with offices and operations in Fujian, Jiangsu, Shanghai, Hong Kong, Japan, Singapore, and South Korea.
One of its flagship brands is "Yi Si Bei De," an eco-friendly children’s clothing line that has earned national recognition as a "Mianjian" product and a certified ecological fiber brand. As the first Chinese brand specializing in eco-friendly children’s wear, Yi Si Bei De emphasizes health, environmental protection, safety, and comfort. It was among the pioneers in using fabrics free of formaldehyde and heavy metals, and it employs non-toxic, non-polluting dyes. To ensure product safety, the brand uses specialized equipment to test tensile strength, button durability, neck circumference, size, and other critical details.
Constant innovation is at the core of the brand's success. With years of experience collaborating with international children's clothing brands, the company has partnered with Jiangnan University and Donghua University to establish R&D centers focused on developing
New fabric technologies and advanced textile dyeing and finishing methods. To date, over 100 innovative fabrics have been developed, including antibacterial, mosquito-repellent, bamboo fiber, radiation-shielding, milk protein fiber, soybean fiber, heat-generating, infrared, natural silver light, and ultra-fine denier materials. These are now integrated into Yi Si Bei De products, giving them a unique edge in the competitive market.
Dongdu Textile Group benefits from several key advantages. First, its vertical integration provides a complete industrial chain—from cotton cultivation in Xinjiang to fabric weaving, dyeing, printing, embroidery, garment production, and washing. This one-stop system significantly reduces R&D, design, and production costs, allowing products to be priced up to 30% lower than competitors, enhancing their market competitiveness.
Second, the company leverages strong research and development capabilities through partnerships with top universities, enabling continuous innovation in fabric technology. Third, efficient management and logistics systems allow the company to respond quickly to market demands, ensuring accurate analysis and optimal sales performance. This approach fosters close collaboration between the company and its franchisees, creating a win-win environment for long-term growth.
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