S.ANGELO San Jero, a well-known men's brand, has introduced a high-end fashion line to meet the evolving demands of modern fashion-conscious consumers. Positioned in the realm of fashion and leisure, it's a promising step for the brand to launch its sub-label, Birds. In August 2009, S.ANGELO invited Mr. Ivangianattasio (Chinese name: Ivan), the former design director of the Italian luxury brand Gianfranco Ferre, as the brand’s chief
Designer. His European fashion sensibility brought a fresh perspective to S.ANGELO, helping to position it as a trendsetter that appeals to the younger generation.
In March 2009, S.ANGELO signed Hong Kong actor Louis Koo as its global brand ambassador. His image—fashion-forward, free-spirited, and unapologetically individual—perfectly aligns with the brand's core values of "passion, charm, and freedom." This collaboration not only enhanced the brand's visibility but also deepened its connection with the youth.
Drawing from in-depth research on Eastern body types and proportions, the design team meticulously crafted key areas such as the shoulders, waistline, and hem. The result is a fit that is both comfortable and flattering, with a slight tapering that enhances the silhouette without being restrictive. The slim yet elegant lines reflect the brand’s commitment to blending Western tailoring with Eastern aesthetics.
S.ANGELO's designs are a perfect fusion of sophistication and modernity, offering a refined look that resonates with the tastes of the East. Today, the brand has established a strong presence across China, with nearly 100 stores nationwide. Its outlets can be found in over 20 provinces and municipalities, including major shopping centers like Wuhan Plaza, Chengdu Seibu, Beijing Wangfujing, Lanzhou Parkson, Yiwu Hangzhou, and Wenzhou Intime. This widespread presence underscores S.ANGELO's growing influence and appeal in the Chinese market.
Men's Shoes
There are various motivations for purchasing men's leather Shoes and canvas shoes. On one hand, consumers opt for these types of shoes to keep up with fashion trends and express their individuality. This is due to the wide range of colors, designs, and patterns available, which satisfy the consumers' desire for uniqueness and personalization. On the other hand, consumers also value the comfort and functionality offered by these shoes. Leather shoes are preferred for formal occasions as they provide high-quality materials and insoles, whereas canvas shoes are lightweight and comfortable, making them perfect for everyday wear. Furthermore, durability and high quality are also important factors that consumers take into consideration when selecting men's leather shoes. They are known to be long-lasting and suitable for prolonged use. In certain professional settings, wearing appropriate leather shoes is essential to maintain a professional image, which is why many consumers purchase them to meet occupational requirements. Conversely, canvas shoes are often associated with leisure and sports. Their breathability and flexibility make them ideal for activities such as running, walking, and other light exercises.
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