In recent months, Ms. Su, a resident near Changchun Street in Xuanwu District, Beijing, has been feeling uneasy. Since her pregnancy, both her husband and in-laws have advised her to limit her exposure to computers, cell phones, and televisions, citing concerns about radiation potentially harming the baby. A close friend suggested she purchase radiation-protective maternity wear, claiming it would allow her to use electronic devices without worrying about harm to the fetus. Eager to follow this advice, Ms. Su went to a nearby store the next day.
However, what she found was quite different from what she expected. The price of radiation-protective maternity wear was surprisingly high—some sets cost hundreds of yuan, while others were even more expensive, with one clerk recommending a thousand-yuan dress for maximum protection. Ultimately, she settled on a 600-yuan radiation-protective maternity dress. Her husband, however, was skeptical, questioning whether the clothing actually worked.
The idea of "radiation threat" has quietly taken hold among expectant mothers. Phrases like "radiation-proof maternity wear" and "99.9% blocking rate" have become common marketing slogans, driving demand and creating a booming niche market. Maternity stores, shopping mall counters, and online platforms are now flooded with these products, making them a growing trend.
Yet, the effectiveness of such clothing remains uncertain. While many pregnant women choose to buy these garments for peace of mind, they often remain unsure if the protective claims are genuine. According to a random survey by a reporter, out of 20 mothers interviewed, 12 bought the clothes themselves, 5 received them as gifts from family, and 3 were given them by friends. Regardless of the reason, the belief in radiation threats has led many to wear these items regularly.
During a visit to a local mall, the reporter observed that radiation-protective maternity wear is heavily promoted. At a maternity counter, staff highlighted the "high-tech" features of the garments, such as silver ions and nano-isolation layers. One salesperson even suggested a cheaper option for those who don’t spend much time on computers. Prices range from 200 to over 1,000 yuan, depending on the design and materials used.
Despite the popularity, there are no official national or industry standards for radiation protection clothing in China. When asked about the testing process, a store owner showed a test report from a domestic center, but experts confirmed that such reports typically apply only to fabric samples, not finished garments. Some stores even conduct in-store tests, like wrapping a phone in the clothing and checking signal strength, but professionals argue these methods are not scientifically valid.
Doctors advise that there is currently no clinical evidence proving that everyday radiation from phones, TVs, or computers poses a real risk to the fetus. Instead, they recommend minimizing unnecessary exposure and focusing on comfort and breathability when choosing maternity wear. As the market continues to grow, expectant mothers must weigh their fears against practicality, often opting for "peace of mind" over certainty.
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