Textile Industry Upgrades to "Internet Plus"

At the scene of “Experience a Smart Purchasing Journey - Puyuan Cardigan Market Purchasing Festival” held at the 2015 China Puyuan International Knitwear & Apparel Expo, more than 1,000 brand buyers have tapped the mobile phone screen through the APP app. , to achieve the docking of sales and suppliers. It is not difficult for people to find that even though the Fair is open year after year, this year's “Mao Fair” brothel is equipped with the “Internet Plus” express train, which realizes the thinking of purchasing online sales leading the industrial transformation and upgrading.

Promote "Smart Purchasing" Platform

It is understood that as the country's largest distribution center for sweaters, Puyuan Town has gathered more than 7,000 sweater manufacturers and business households. Sweater brand buyers from all over the world spend a lot of time every year from so many businesses to find the most suitable sweater supplier. How to use the Internet platform to promote the new development of the industry?

“We are a high-end brand, we need to find one or two sweater suppliers each year for brand positioning. However, when we find a new supplier in a brothel, study, communicate, and eventually establish a partnership, we need to spend at least 3 About the time of the month.” The most troublesome thing for Shenzhen Baoshui Lu boss Shang Qian every year is to find suitable sweater suppliers in the brothels.

In the day of the Mao Bohui Procurement Festival, Shang Qian had already used the “sky brothel” procurement application to find the Chinese and Italian suppliers as soon as possible. With the thinking of the Internet leading the industrial transformation, the business model of the "brown capital" brothel is quietly changing.

At the Puyuan International Wool Knitwear Expo that opened on the same day, more than 1,000 brand buyers from all over the country achieved “smart sourcing” through the “Blank brothel”. It takes only one day to accurately locate and find themselves. one's business Patner. The supplier who waited for customers to come to the door rejoiced that through this APP, it also attracted a lot of business to realize the intelligent services of transportation, customer demand, trading and logistics.

Zhang Chengchao, the founder of “Blank brothel” said that the platform currently has the best quality procurement and supply resources in the country. "Through the buyer's procurement needs on the platform, the back-office procurement assistant will conduct accurate data analysis and recommend the most suitable supplier for it, breaking the barriers of information exchange and realizing peer-to-peer precision matching."

"Woolen City" embraces "Internet+"

In addition to the “sky courtyard”, the brothel’s e-commerce army is also quite large. According to incomplete statistics, the brothel already has more than 5,000 online stores, more than 100 network companies, and more than 60 member companies of electronic commerce associations.

At the Puyuan Network Business Conference held in the afternoon of May 9th and the launching ceremony of the “Yunyuan Academy”, more than 300 elites of online merchants discussed with the well-known e-commerce representatives in Puyuan Town about sweaters big data under system innovation. , and the new trend of the industry network of brothels.

Xia Lingmin, vice president of the China Textile Industry Federation, believes that 30% of the revenue from e-commerce comes from the textile and apparel industry. The development of e-commerce is crucial to the textile industry. “The Internet is both an opportunity and a driving force, and it can enhance the vitality of industrial development. The textile industry must pay more attention to the improvement of the level of informatization.”

Under the new "Internet +" economic engine, Puyuan Town's sweater industry has also accelerated the "touch net" pace. On May 9th, the government of Puyuan Township will sign a contract with Zhejiang Huada Radio & TV Network Co., Ltd. With the company's cloud platform and the trial of Sweater City, it will gradually build a smart market, a smart park and a smart brothel.

“With the thinking of the Internet igniting the transformation of traditional industries, the brothel is leveraging 'one industry and one network' to drive the economy into a new normal, reconstruct the broth wool knitting industry model, and continue to promote the upgrading of the sweater industry.” Puyuan Town Party Committee **Shen Genchao, director of the management committee of the sweater market at the brothel.

According to statistics, at present, the sweater market for brothels has 14 sweater and garment trading areas and 4 supporting trading areas, and has more than 10,000 retail outlets. In 2014, the market turnover reached 28 billion yuan. Has become one of the largest knitted industrial clusters in the country.

Traditional Industry Upgrades to "Internet Plus" Strategy

On the afternoon of May 8, the 2015 national textile industrial cluster work conference hosted by China Textile Industry Federation was held in Tongxiang. Nearly 400 people from the national textile industry cluster attended the conference. At the meeting, Tongxiang was also honored by the China Federation of Industrial Textiles as the country's ultra-100 billion-yield textile cluster region and the national textile industry cluster innovation and development demonstration area.

In the new normal where the economy turns from high-speed growth to medium- and high-speed growth, as a highly market-oriented Chinese textile and garment industry, along with the changes in the internal and external situations, fundamental changes have taken place in the mode of development, and the total growth rate has clearly increased. Slowly, structural adjustments have gradually deepened, and the tasks of transformation and upgrading are still urgent.

Tongxiang Municipal Party Committee Vice Mayor and Mayor of the Army said at the meeting that in the future Tongxiang will vigorously develop the information economy and use the “Internet Plus” strategy to actively guide the transformation and upgrading of traditional industries.

It is understood that the textile industry as Tongxiang's traditional advantageous industries, pillar industries, and wealth-rich industries have always played a pivotal role in Tongxiang's economic development. Tongxiang has formed a number of block-specific industries such as chemical fiber, sweaters, home textiles, flocking, warp knitting, silk spinning, and silk quilt in the textile industry, and has strong industrial cluster size and industrial cluster advantages. By the end of 2014, Tongxiang had more than 20,000 textile enterprises of various types, of which 511 were regulated, and the industrial output value of the textile industry was 116.34 billion yuan, of which the enterprises realized sales revenue of 72.63 billion yuan, accounting for the total industrial output of the city. 56.2%.

At present, Tongxiang has more than 20,000 e-commerce companies with an annual transaction volume of 68 billion yuan. In the next few years, Tongxiang will speed up the application of modern information technology and focus on the promotion of the chemical fiber textile industry with a solid industrial base, outstanding competitive advantages, and strong ability to promote the development of the chemical fiber textile industry. It will highlight the “Internet Plus” and vigorously implement the 100 billion industrial growth initiative. Puyuan Knitting Industrial Park aims to build a world-renowned, stylish sweater knitwear design, creativity, and R&D center; Linhang Economic Zone aims to create a national chemical fiber new material industrial base, and the total scale of chemical fiber industry exceeds 1000 Billion...