What are the meanings of jewelry?

There are three different understandings of the concept of jewellery in the jewellery market or in the jewellery industry: the first is to understand jewellery as a natural, natural material that is beautiful, rare, durable, and can be processed into beautiful decorations. According to this view, jewelry actually refers to natural materials produced by nature, with beautiful colors or appearance, large hardness, and very rare natural materials; the second viewpoint is to understand jewelry as aesthetic, durable, rare and so on. And materials with a certain process value that can be processed into fine decorations. The biggest difference between this view and the former is the inclusion of synthetic gems and other materials that can be processed into ornaments. The third viewpoint is to understand the ornaments made of gemstones and precious metals as jewels. The difference between the first two is that jewelry is equated with jewelry.

Jewelry

Jewelry, as a valuable commodity that has been passed down for thousands of years in human history, has the following eight main meanings in the market circulation process:

1. Jewelry is a very precious commodity

Jewelry is a precious treasure left to nature by nature. There are more than 3,000 kinds of minerals formed in nature, and there are only 150 kinds of mineral materials that can be used as jewelry. However, there are only 20 kinds of common ones, which shows that it is rare. Many gem minerals are associated minerals or negative minerals that are difficult to extract. Among the gem minerals that can be mined, there is even less share of truly jewels. In the case of diamonds, diamond is a very low-grade negative mineral in kimberlite. For every 1 ct of jewelry-grade diamond, it is broken by an average of 250 tons of diamond-containing kimberlite. If we consider a series of processes such as prospecting, exploration, mining, sorting, and processing, it is not difficult to imagine how rare a small diamond we see today in the market. For natural gemstones, its preciousness is also reflected in its non-renewable resources. Many gemstones are formed during millions of years or even billions of years in the long geological process. Life is only a short moment relative to the formation of jewels. With the extensive exploitation of natural gemstone resources, this limited resource will be less and less, and its preciousness will become more prominent.

The preciousness of jewellery is also reflected in the exquisite decorations produced by artificial processing. Each product represents the artistic style of an artist and the cultural background of an era. The life of a person is limited. With the death of a person's life, the jewellery and crafts he created will become the eternal singer. In the history of jade culture in our country, our ancestors and predecessors left many such precious works for future generations.

2. Jewelry is an exchangeable commodity

Human commodity exchange activities have led to the emergence and development of markets. Jewelry is also one of the common commodities in this exchange, and it is this commodity exchange that led to the birth of the jewelry market.

In the early days of human activities, people learned to make simple decorations with shells and beautiful stones. If these decorations were favored by others, the exchange could be realized. In this simple form, people can exchange their own decorations for the items they need.

A study of the origins of currencies in various countries of the world will reveal that many gold and silver jewels have played the role of money or quasi-currency in different periods. The exchange between commodities has changed from the initial barter to the scale of gold and silver jewelry. Measure the value of the goods on both sides of the transaction. Today, as the currencies of various countries are maturing, although the trading of commodities is mainly conducted by the media, there are also examples of using jewelry as an exchange to obtain the items they need.

3. Jewelry is a commodity for appreciation

We all know that jewellery is a commodity with aesthetic value. Consumers may purchase jewelry differently, but a primary starting point is its aesthetic value, such as the beauty of color, the beauty of texture, and the beauty of craftsmanship. Jewelry operators are grasping the different aesthetic needs of consumers and from time to time launching marketable products to meet the needs of different consumers. Jewelry can be used not only for wearing, but also for viewing and collection. In particular, some rare treasures with limited production in nature and some ingenious designs combined with finely crafted crafts are often the object of consumers competing to watch and buy.

4. Jewelry is a commodity that can be used for stockpiling

Jewelry is a symbol of wealth, and the royal palaces of all countries in the world will be proud of the rare jewels they own. As we all know, most of the rare treasures in the world are treasured in the palaces of the kings. In addition to satisfying their collection psychology, more importantly, they use these jewels as reserves for wealth. The palace is like this, the people are no exception, consumers will regard jewelry as an important wealth, and “heirloom” is often an important part of family wealth, especially in China, a society that is good at saving wealth for future generations, buying for reserve wealth. Jewelry has become a major purchasing psychology for people and has become a "selling point" for jewelry merchants.

5. Jewelry is a product with value-added features

It is a recognized fact that investing in jewellery can preserve and increase value, which is also caused by the rarity of jewellery. The production of natural jewellery is limited, and as time goes on, the available jewellery resources are less and less, and the potential for appreciation is imaginable. In fact, the price of jewelry in the world is increasing at a certain rate every year, and the price of individual jewelry is growing at an alarming rate. In the early 1980s, the price of the jade ring that was purchased for 100 yuan has exceeded 10,000 yuan, far exceeding the price increase or inflation of other commodities.

6. Jewelry is a commodity used to satisfy psychological needs

In addition to the beautiful, rare, and durable features of jewellery, other features are no different from ordinary stone, and it is expensive because it has different characteristics from ordinary stone. The symbolism of wearing or possessing jewelry far exceeds its own value. First of all, jewellery used to be the luxury of the royal family aristocracy. It is a symbol of wealth, power and wealth. Wearing precious jewellery is like wearing a famous brand clothing and driving a high-class sedans. It is a symbol of identity. Secondly, jewellery has been people since ancient times. Give some special features and utilities, so that people pursue it and hope to have it. If diamonds represent perseverance and perseverance, it is a symbol of eternal love, and jade has the functions of healing and health care. These beautiful legends and special functions have greatly stimulated people's consumption needs. It is not so much to buy jewelry for a certain need, but to seek a kind of psychological satisfaction. For marketers, how to grasp the customer's psychology and carry out targeted promotion is a very important task.

7. Jewelry is a product that is easy to make people doubt in terms of price.

In China, there is a saying that “gold is valuable and jade is priceless”. It is originally an evaluation of the noble status of jewellery. It is considered to be precious but valuable, and jewellery is very rare. If you like it, it is invaluable, often It is understood by consumers as: the price of jewelry is set by the merchants, and there is a high profit margin. It is considered that the jewelry is a profiteering product that “does not open for three years and open for three years”. This understanding has seriously affected consumers' confidence in buying jewelry, making the price of jewelry a gap between jewelry companies and jewelry consumers. Jewelry companies should establish a good corporate image, develop appropriate pricing strategies, strengthen communication with customers, enhance customer trust in the company and its products, and build consumer confidence in buying jewelry.

8. Jewelry is a commodity with different preferences in different regions.

Jewelry is beautiful, and for people of any country and region, jewellery will attract everyone's attention with its unique charm. However, jewelry is a kind of jewelry with profound cultural connotations. Jewelry from different eras contains different cultures, representing the aesthetic and cultural background of an era. Jewelry of different kinds and styles, or jewels of the same kind and different characteristics, have different degrees of preference for people of different countries, different nationalities or different cultural backgrounds. For example, Europeans like K-gold jewelry, Chinese people like gold jewelry; Westerners like green gems are emeralds, while Chinese people like green jade; Japanese people like golden pearls, think yellow pearls are a valuable symbol, and China People think that "the old man is not worth the money", the yellow pearl is a sign of loss of vitality; the areas with rich religious concepts (such as the Middle East and Tibet) love the turquoise and lapis lazuli that symbolize the mysterious colors of the world; Westerners like the exaggerated jewelry, the orientals like it. Beautiful, symmetrical jewelry. Even in China, the pursuit and aesthetics of jewelry in the South and North, cities and rural areas are different.

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