Han honey brand sweater display to create 2013 colorful spring

The pattern of business competition has entered a big business era, in a highly competitive atmosphere, businesses in order to attract the attention of consumers and promote sales, strive to make every detail distinctive. Especially in the store, in addition to store design, window modeling, etc. under foot effort, but also in the clothing display, unconventional, in order to strong visual impact, creating a business space sales environment, Han honey brand women With a strong design to set off its own selling point atmosphere, with a unique personality to establish the image of the district, in order to attract more consumers patronage, to obtain greater profits. Therefore, the clothing display more and more by the attention of businesses, an important part of the sales system.

Bai Wei apparel Hanmi brand women's counters to display the theme of the product, the use of different varieties of goods, styles, colors, fabrics, features, etc., through the use of artistic techniques showcase, highlighting the characteristics of goods and selling points to attract the attention of customers and improve And to enhance the customer's understanding of the product, memory and trust level, so as to maximize the desire to buy. This is the text of the display orientation, but also display the features to consumers. As Hanmi brand women's marketing system an important part of how to display a good product should start from the following points.

Han honey brand women's display

As clothing, sweaters display is generally divided into stacked and mounted. Stacking: Folding generally through orderly clothing, emphasizing the overall coordination, the outline prominent, the goods in the water platform or elevated platform on display. This way, the advantage is that it can effectively save the limited space, because a store, after all, the space is limited, if all in the form of hanging display of goods, the store is not enough space. So, at this point, only to take the stack, to increase the number of limited space display. This is an advantage of the stack, but the disadvantage is that it can not fully display the product, so it can increase the visual interest and expand the space with the hanging display.

Han honey brand women's stacked display should pay attention to the following points:

Emphasize the vision, in the color mastery, the principle should be from outside to inside, from shallow to deep, from warm to cold, from bright to dark. Because this is the habit of observing things. This will also enable consumers to have an interest in the product, from the attention - to attract --- observation --- buy several links such as shopping behavior. Second, with the same season with the same series of products on display in the same area.

Stacked to fold off the packaging, thin stacks of 4 to 6 pieces is appropriate, thick to 3 to 4 is appropriate, sweater collar can be staggered placed. Each stack of clothing models and size series from top to bottom, from small to large. In addition, models should be designed as close to the stacking area as possible to showcase the style of the stack to attract attention and enhance vision. And can be placed on the appropriate style of clothing posters, leaflets, in order to show the full range of models.

Hanging: The clothes are generally hung on the hanger, so as to fully display the characteristics of the goods , easy to form a color visual impact and rendering atmosphere so that consumers can know with the eye to understand the product. However, in a limited store, it is impossible to hang too much to showcase, usually with the hang-up with the stack. In this way, on the one hand, the rational use of space, on the other hand, the entire product display, a sense of hierarchy.

Han honey brand women hanging display should pay attention to the following points:

Each sweater series should be linked at the same time more than 2 pieces, usually not more than 4 , hanging should be kept clean, no creases. The same series of styles of goods using the same hanger. Number sequence: from front to back, from small to large code; from left to right, from small to large code.

Hanging the positive column display color should be from outside to inside, from front to back, from light to dark, from bright to dark. Side columns from front to back, from outside to inside, from light to deep, from light to dark.

Display principles

From the overall view of the display, in general, the display is displayed by color, but also by the style display. These have to be based on the size of the shop and the sweater's main push style to set, each have their own advantages, but also have their own deficiencies, depending on the specific circumstances. However, no matter which way, you must consider the following basic elements. Adopting these principles will help companies arrange their products in a holistic way, giving them the most prominent place for specialty products. How to match different types of products with color matching and so on, the form of refined and rich content of the overall purpose of the show is only one, is to promote sales reached.

To focus on the formation of attractiveness

On each display, the first thing that draws attention is the focus. For example, the focus of the entire store is the cash register image signs. Focus is usually located above the horizon line or horizon line, strong color contrast POP posters, or product portfolio is often set as the focus, it can be an orderly guide to show the consumer's attention and play a certain echo and Prompt visual effect. Therefore, the sweater brand in the terminal image, focusing on shaping the image signs, this intuitive promotion, to convey the brand's product information, promote sales, promote the brand .

With color rendering atmosphere

The use of color, for the display, plays a leading role. Ordered color theme to the entire store theme distinct, well-organized visual effects and a strong impact, the display more use of color contrast set as the focus, or create a product display color gradient effect, so that customers generate shopping impulse, coordination And sense of hierarchy, and easily lock the target product.

Create visual effects

Repetitive effects create visual interest, highlighting continuous and monolithic effects, focusing on unity and contrast, while utilizing space efficiently to create a strong visual impact that applies to the display of a focused product or a new product. In particular, we should pay attention to the actual operation of a variety of repetitive effects, for example, the same dress with a different way, models show, hanging and matching at the same time using methods to achieve the prominence, to maximize its own image.

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