There is an old saying in China: A single spark can start a prairie fire. For a very strong vitality and creativity of the brand, even if the development is not long, it can also quickly become a "prairie fire" trend. In 2006, the off-brand clothing brand was founded. Only a short four years later, the sales terminal of offside youthwear stationed in more than 20 provinces and autonomous regions. Many consumers began to remember this brand full of passion for life. Impressive door image. In 2008, offside juvenile equipment put forward the concept of "big boy clothing", full focus on juvenile wear market, offside juvenile clothing to be the first brand of children's clothing. To become a famous brand, and even Chinese famous brand, the world famous brand, offside apparel companies work together from top to bottom goal. Since its inception, the offside juvenile equipment has been practicing internal strength, integration of brand advantages, enhance the comprehensive competitiveness of the brand in all directions, in a clear path of development dedicated perseverance. Market-oriented - to strengthen the brand positioning, a clear direction of development "to become the main line of second and third tier cities, supplemented by the fourth-line city offside" long-term adherence to a development strategy, has been established in more than 300 sales terminals , Most of which are located in the second and third tier cities. However, the offside has also verified the correctness of its own development direction with its impressive development speed and performance. Out-of-juvenile equipment has always insisted mid-range price, high-end quality brand line, with accurate market positioning and excellent quality quickly won a large number of consumer favorite, very suitable for second and third tier cities in middle-income families. Compared with other brands, offside cost advantages are obvious, the same price is absolutely first-class quality, the same price is certainly the most affordable price. In the specific product development strategy, offside juvenile equipment to adhere to the positioning of children, juvenile equipment has been the proportion of more than 70%, the maximum size of 170cm. In 2010, in response to the new changes in the market, Off-site Juvenile Pack further strengthened the market positioning of juvenile packs. The proportion of juvenile packs exceeded 80% and the smallest size reached 130cm, making it a true brand of eldest children's clothes. Quality First - do a good job of quality management, product rich system Many consumers choose offside youth reason is very simple: high quality, rich style, enough size, not only trendy styles, exquisite, quality is first class, children Very safe and comfortable to wear. Offside juvenile wear it all attributed to the two words "details" offside believe that only the pursuit of perseverance in order to truly guarantee and enhance product quality in order to establish a good reputation for their own, the brand's road to development is more solid, More stable. Offside product development is closely linked with the specific needs of children, offside committed to producing high quality clothing for older children, in the design of ideas firmly grasp the pursuit of fashion, like sports, dare to show their own personality Features, make the design that best meets the needs of children. The choice of fabric High-quality, environmentally friendly cotton fabrics, the pursuit of comfort, suitable for children to carry out various activities. Production process is better, every aspect of a strict production rules, all products have gone through multiple layers of inspection to the factory. Taking into account the special nature of children, in some details such as the length of small rope, formaldehyde content, PH value and other issues, offside have strict requirements. Offside juvenile equipment to establish a complete product system, product development is not limited to the field of clothing, but to create a multi-place shopping paradise for children, wear, play and so on. Children in the off-the-shelf equipment sales terminal, children can not only buy high-quality clothing, but also to find beautiful accessories, stationery, backpacks, sports equipment and other integrated products, children basically want, products The development has almost reached all-encompassing levels. Customer first - efforts to support the franchisee to improve the effectiveness of sales terminals Franchise franchise chain offshoot is a major business model of business development, since the development, the offside has nearly 300 franchise stores, customers across more than 20 provinces and autonomous regions, can be said Franchisee is the cornerstone of survival and development of offside teenager. Because of this, offside youthwear has always been modest and sincere heart, bearing in mind the "fish and water situation", with time and again the actual action wholeheartedly serve each and every franchisee. For new customers, offside to give them full support, the maximum for customers to solve problems. Delivery shelves, one hundred percent return, send spree, reflects the dedication to help partners wholeheartedly brand style. Offside juvenile equipped with a dedicated service team, for the newly opened store to give one-stop service. Market development staff will help customers choose the best store location, designers will be in accordance with the unified image of the design for your store, providing exquisite promotional materials, professional display division will tell customers the best way to display. Each opened a new store, the company headquarters will send a professional supervision of trainers on-site service, give the franchisee the most direct and strong support, and this service is not only the beginning of the customer opening, this personal service throughout the store Business always. To join the old customers, offside has been to maintain close relations of cooperation. Customer service commissioner and every customer maintain a two-day contact, real-time understanding of customer's business information, and based on customer business conditions to provide personalized business solutions to help them improve sales. During the festive promotional activities, the company will help customers plan activities and develop good promotional items, and send the market supervision staff on-site support and organizational activities, the customer will need help if there is a need. Concerned about "growth" - to strengthen brand culture, enhance the image of the terminal store Brand culture is a brand business card, mature and distinctive brand culture can win businesses favor, win customer loyalty, win a stable market, greatly enhance the competitiveness of enterprises Ability, for the successful implementation of the brand strategy to provide a strong guarantee. Offside youth installed in mining brand culture has been considerable efforts to dig deep brand personality, and constantly strengthen the building of brand image, and effectively improve service standards, all-round integration of promotional resources, and gradually formed a distinctive brand culture. Offside youth wear is a passionate brand of life, in the offside brand culture, the healthy growth of children is the focus of attention and the core. Offside hope children can develop brave, independent personality from an early age, have optimistic attitude to life, learn to live a healthy lifestyle. Offside juvenile wear has always attached importance to the image of sales terminals and shaping the taste. Offside image shop to red, blue, white-based color, with a thick American national customs. More than 300 sales terminals throughout the country are designed and decorated according to uniform standards. All of these design, decoration and shelf support are provided free of charge from the headquarters of the company. In the terminal store, the offside actively advocates the consumption ideas of "cultural products" and "green products", and puts forward the slogan of "Children's Fashion and Sports Experts' Match Program" at the sales terminal, inviting the famous clothing consultant to the terminal clerk System training, providing the best dressing and matching for new and new children in the city and establishing consultative value-added services in the terminal.
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