Liu Xiang, the champion of the Olympic champion's fashion, becomes the most dressed NO.1

Zige Wang "Olympic Champion Fashion Report" believes that commercial activities make sports stars more and more fashionable, and fashion also brings more advertising endorsement opportunities for sports stars.

Among the 50 Chinese champions of the Athens 2004 Olympic Games, Liu Xiang became the most “fashionable” figure wearing the most fashionable style. The top 10 fashion champions almost monopolized the advertising market.

It is also an Olympic champion. In 2008, the Olympic champion will be more stylish and more attractive than the Olympic champion more than 10 years ago. On April 11th, xtop.cn authorized Sina’s exclusive “Olympic Champion Fashion Report” to believe that athletes nowadays have more games than they used to wear sportswear almost 365 days ago more than 10 years ago. Awkward impulse.

Zigewang apparel fashion experts pointed out that although this change has factors of changing times, but modern commercial activities also put forward higher requirements for athletes, many athletes' titles have become "sports stars," a variety of businesses The activities motivated these sports stars to wear more and more fashionable. And fashionable sports stars will also get more advertising endorsement opportunities.

Take the traditional advantage of table tennis and diving as an example. Zige Wang clothing fashion experts believe that Wang Nan is more stylish than Deng Yaping, but also got more advertising endorsement opportunities. Compared to Fu Mingxia, Guo Jingjing is not even a competitive platform. Although they were all amazing in the swimming pool jumping stage, Guo Jingjing's appearance after leaving the swimming pool was very changeable, giving people the impression of fashionable sexy appearance. Advertisers flock to Guo Jingjing to become “advertising queens” and Fu Mingxia’s advertising endorsement brand. Only a handful.

Modern advertising believes that fashion can bring more eyeballs. This is also an important reason why the reform of women's clothing in the table tennis competition is growing louder. For example, the ITTF President Barbara has repeatedly suggested that the table tennis athletes be called "Sharapova of the table tennis." Although this move is still quite advanced now, the table tennis players' dress up in the game has become more and more diverse than before. In the Chinese table tennis team in early 2007, Zhang Yining had once been surprised by the dress. This undoubtedly gave a good start to the fashionable dress of the women's table tennis.

Zhang Yining’s “cold-faced killer” of the women’s table tennis team is on the court with the general style of the defensive fans. He is just like an ever-changing and charming baby. The style is sometimes pure and youthful, sometimes noble and moving, and the plasticity of the fashion is extreme. Strong. She also became a popular target for many advertisers.

Liu Xiang will wear the most

However, Zige.com's "Olympic Champion Fashion Rankings" shows that among the 50 Chinese champions of the Athens 2004 Olympics, the number one "No. One Person" wearing the most fashionable style is Liu Xiang (9.4 points). Guo Jingjing (9.3 points) can only be placed second, Gao Ling (9.2 points) ranked third. The other ten people ranked in the top ten were Teng Haibin (8.8 points), Wang Nan (8.8 points), Du Li (8.7 points), Zhang Yining (8.6 points), Zhang Guozheng (8.6 points), Zhao Ruirui (8.5 points), and Zhu Qinan. (8.4 points).

This is the first time that a domestic research institution has assessed the fashion of Olympic champions. According to the Zige Fashion Fashion Research Center, 36 Chinese Olympic champions from the Athens 2004 Olympic Games were evaluated in this report. The 36 Olympic champions still had the championship in 2008. Tian Liang, Luo Xuejuan, Wang Yifu and other retired champions, as well as Sun Tiantian, Li Ting and other states fell in the 2008 championship hopeless champion, a total of 14 people, not within the scope of this assessment.

Of the 36 first-round evaluations of the Olympic champions, 20 were unsuccessful. In addition to the 10 people on the “Olympic Champion Fashion Rankings”, there are 6 people including Zhang Jiewen, Ma Lin, Zhang Ning, Hu Jia, Feng Kun, and Wu Minxia. The badminton women's doubles champion Zhang Jiewen and the table tennis men's doubles champion Ma Lin lost only the "Olympic Champion Fashion Rankings" with a slight difference.

Among the 10 people who entered the "Olympic Champion Fashion Rankings", there were 6 female athletes and more male athletes in number. In terms of scores, female athletes are also significantly better than male athletes. Among male athletes, except for Liu Xiang who ranked first, Teng Haibin ranked fourth and the other two were in the final position. The top three female athletes are Guo Jingjing and Gao Ling. The other female athletes rank relatively high.

The research of Zige.net shows that the “fashion” champions mainly focus on gymnastics, diving, table tennis, badminton, shooting and other items. There are fewer fashion figures in weightlifting, wrestling, judo, and taekwondo.

Attachment: Olympic champion apparel fashion rankings