It is even more important for Youngor to process the world famous brand into Europe and the United States.

Youngor Acquires Men's Wear Core of American Clothing Giants

The nearest Youngor store in West Lake is opening soon

On the 27th, Youngor Group opened its nearest store in West Lake. The store is located on Dongpo Road, which is purchased by Youngor with more than 50 million yuan and covers an area of ​​more than 300 square meters. Previously, Youngor Group completed the acquisition of the Hong Kong Xinma Group, the men's core division of KELLWOOD, a top five listed company in the US apparel industry. The Chinese apparel industry, which has been trapped under the smile curve of the international industry chain, had its first good news in 2008. The process of internationalization of the brand of Chinese textile and apparel companies has taken a substantial step.

Youngor's annual production capacity is 80 million pieces

Will become the world's largest menswear company

Youngor completed the settlement formalities with KELLWOOD's asset list for Hong Kong's Xinma Group. It is reported that this acquisition of the Youngor Group achieved a net asset acquisition with a transaction amount of US$120 million. The Youngor Group obtained 14 production bases in Sri Lanka, the Philippines, Guangdong, Jilin, and Shenzhen, including more than 20 well-known brands of ODM processing businesses including POLO and Calvin Klein, and owned Nautica and Perry Ellis. Licensed brand. In addition, Youngor Group also received a top team with decades of experience in international brand management and design experience; a sales channel that reaches hundreds of department stores in the United States; and a guarantee that these products will flow smoothly into this department store. Strong logistics system.

Li Rucheng, chairman of the Youngor Group, said in an interview with reporters: “After the merger, Youngor’s production capacity will reach 80 million, making it the world’s largest menswear company.”

International design team integrated into Younger

What Youngor values ​​is the design team of the New Malaysia Group in Hong Kong and the logistics system in the United States. The Xinma Group's ODM business with the world famous brand is a license production that can achieve complete independent design and independent sales. The top brand dealers only need to approve and sell.

Li Rucheng stated, "This team of designers is familiar with the design culture and style of world-class brands and has the concept of blending Eastern and Western cultures. If they can integrate into Youngor's design team, they will greatly shorten the time that Youngor originally sought to design by himself. It is the most suitable design team for Youngor. The biggest gain for Younger at this time is to acquire talents and shorten the gap between themselves and the world brands.”

Since Youngor has established a quality assurance system for the whole industry chain, the management and design team of the New Malaysia Group highly welcomes Youngor.

Become an acquirer. According to TRUDI ROACH, vice president of design at the New Malaysian Group, “Youngor will become the parent company of the new horse and will provide a broader stage for the design team of the Xinma Group. It has its own independent raw material system and fine management of manufacturing capabilities. It will make the design team's ideas better implemented."

Youngordai processing world famous brand

It is necessary to enter its own brand into Europe and the United States

Xu Qigang, general manager of the Youngor Group, believes that the joining of the team of the new Malaysian designer will gradually change the status of Younger's first-class quality and medium price in China. After joining the new horse group, Youngor not only processes world-renowned brand products, but also the channel and logistics of the new horse provide a realistic way for the products of Youngor's own brands to enter the European and American markets.

On March 30th, “Youngor - Golden Age Night” kicked off at the China International Clothing & Accessories Fair in Beijing and released the trend of men's and women's fashion in the fall/winter 08-09 season. This conference was also a prelude to Youngor's entry into international sales channels. This conference means that the Youngor Group and the international design team have made their debut together for the first time. A total of three themes have been introduced. The three major series of products—international business, administrative affairs, and urban leisure products—have added new vitality and become more fashionable.

The Youngor Group expects that if the integration is successful, the Xinma Group's design team will bring the international brand connotation to Youngor's brand promotion, and its existing channels and logistics will ensure that Youngor will process the clothing and even the future own-brand clothing. Successfully entered the US market.