Korea HAZZYS Brand: Stylish Products Strong Team

South Korea's LG Fashion Group's HAZZYS brand has made its appearance in the Chinese market and has attracted a lot of attention from the fashion, commerce and media industries. Such a successful brand, what exactly is the story behind its brand operation, what can bring to the Chinese market? "Clothing Store" magazine hopes to interview Li Qingfan, vice president of LG Fashion in South Korea.

"Clothing Store": What brand of HAZZYS was founded in what kind of market? How is its achievement in the Korean market?

Li Qingfan: In South Korea, companies implement a self-discipline system for clothing and go to work to choose their own clothes. People hope that the best fit for daily work and life is entertainment, so the demand for casual wear is also increasing rapidly. In the fall of 2000, LG Fashion officially launched Morden and traditional. , casual own brand - HAZZYS.

Within three years of launch, HAZZYS successfully entered the top line of traditional brands such as Bean pole (launched in 1989) and Polo (launched in 1985) with high-quality products and differentiated marketing methods. In 2005, the Women's Collection was launched, and the handbags and accessories collections were strengthened. The brand line has been fully upgraded. Today, HAZZYS has more than 100 stores in South Korea, and sales are among the best in Korea.