Xu Jixiang, president of the Chinese Mash Industry Association, emphasized that the China International Textiles & Yarn (Autumn & Winter) Exhibition serves as more than just a platform for connecting upstream and downstream enterprises. It has evolved into a well-known, consistent, and large-scale event that plays a crucial role in shaping the industry's future.
Branding is at the core of this exhibition. It's not just about showcasing yarn products; it's about building a strong brand identity for companies involved. The exhibition should act as a stage where brands can be presented, communicated, and recognized.
Serialization is another key aspect. The yarn products displayed at the exhibition shouldn’t be isolated or one-dimensional. Instead, they should reflect a comprehensive range of high-quality options. With the current trend of positioning downstream hemp spinning products in the mid-to-high-end market, the corresponding yarns should also align with this premium strategy.
Scale is equally important. At present, the participation of Mafang companies in the exhibition is still limited in terms of reach and impact. However, in the future, leading companies are expected to take the initiative, demonstrating their leadership and encouraging other yarn manufacturers to join. This will help create a more influential and cohesive industry presence.
Participating in such an exhibition requires significant investment in time, resources, and capital. Companies should have clear goals beyond just securing orders. The primary objective should be to enhance brand visibility and establish a lasting impression in the market. When companies fully showcase their strengths and values at the event, they can build a stronger reputation. As a result, downstream partners are more likely to think of them first when they need quality yarn solutions.
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