Xu Jixiang: "Sanhua" shows the competitiveness of enterprises

Xu Jixiang, president of the Chinese Mash Industry Association, emphasized that the China International Textiles & Yarn (Autumn & Winter) Exhibition serves as more than just a venue for showcasing products. It is a well-established, recurring, and large-scale event that plays a crucial role in driving the development of both upstream and downstream industries within the textile sector.

Branding is a key element of this exhibition. It’s not merely about displaying yarn products, but also about building brand awareness and recognition. The exhibition should act as a platform where companies can present their products with a strong brand identity.

Serialization refers to the need for a diverse range of yarn products at the exhibition. Rather than offering isolated or singular items, the focus should be on creating a comprehensive and structured display. Currently, there is a growing emphasis on positioning downstream hemp spinning products in the mid-to-high end market. As a result, the corresponding yarn products must also align with this premium positioning.

Scale is another important aspect. At present, the number of Mafang companies participating in the exhibition is still limited. However, in the future, leading industry players are expected to take the initiative, demonstrating their leadership and encouraging other yarn companies to join. This will help increase the overall impact and influence of the exhibition.

Participating in such an exhibition requires significant investment in time, resources, and capital. Companies should have clear goals, such as enhancing their brand presence, rather than focusing solely on securing orders. When businesses fully showcase their strengths at the event, they can create a lasting impression and build a strong brand image. Once this happens, downstream companies are more likely to think of them when they need quality yarn products.

In summary, the China International Textiles & Yarn Exhibition is evolving into a powerful platform that supports brand development, product diversification, and industry growth. It's not just about showing off— it's about making a statement and shaping the future of the textile industry.