French luxury brand Louis Vuitton collaborated with renowned artist and tattooist Scott Campbell for the spring/summer 2011 product campaign. Campbell, known for his unique artistic style and deep connection to street culture, was featured in a promotional video that highlighted the 2011 collection. The film captures his daily routine, beginning with an early morning run, followed by his creative process and a thrilling motorcycle ride through the streets of New York City.
Throughout the video, Campbell showcases his signature art forms—tattooing and laser engraving—while incorporating a full range of Louis Vuitton bags into his visual storytelling. His work reflects a blend of urban aesthetics and high fashion, making him a perfect fit for the brand’s adventurous and artistic identity.
The footage not only promotes the products but also gives viewers a glimpse into Campbell’s world, where creativity and lifestyle intertwine seamlessly. This collaboration marked a memorable moment in Louis Vuitton’s history, as it bridged the gap between luxury fashion and contemporary art. The image below is a still from the video, capturing the essence of this stylish and dynamic campaign.
Louis Vuitton's 2011 spring and summer promotion featuring Scott Campbell as a model remains a standout example of how the brand continues to embrace innovation and cultural influence in its marketing efforts.
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