French luxury brand Louis Vuitton collaborated with renowned artist and tattooist Scott Campbell for the promotional video of its Spring/Summer 2011 collection. In this exclusive campaign, Campbell was featured as a model, showcasing the brand’s latest designs in a unique and artistic way. The video captures his daily routine, from an early morning run to his passion for art, all while highlighting his deep connection with Louis Vuitton.
Throughout the film, Campbell is seen riding a motorcycle through the bustling streets of New York, blending his personal style with the sophistication of the brand. His artistic expressions—tattooing and laser engraving—play a central role in the video, as he incorporates a full range of Louis Vuitton bags into his creative process. This collaboration not only emphasizes the brand’s commitment to innovation but also celebrates individuality and craftsmanship.
The visual storytelling in the video is both dynamic and elegant, reflecting the essence of the 2011 collection. It offers a glimpse into Campbell’s world, where art, fashion, and lifestyle seamlessly intertwine. As one of the most influential figures in the tattoo community, his involvement with Louis Vuitton adds a fresh and contemporary edge to the brand’s image.
This campaign stands out as a remarkable fusion of high fashion and street culture, making it a memorable moment in both Campbell’s career and Louis Vuitton’s history. The screenshot below is taken directly from the promotional video, offering a visual representation of this unique collaboration.
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