Tmall teamed up with Pantone, the color prediction authority, to release the trend in spring and summer

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After summing up Pantone's 64 annual trend trends, Tmall Big Data and Pantone jointly announced that eight of them are the trend colors that best fit the Chinese online market. This conclusion will also effectively influence the fashion brand in China. Market strategy, which in turn helps to make decisions in production, stocking, and sales. To this end, Tmall also specially established a special color and fashion trends research team, team members include fashion editor, fashion designer, trend research experts, platform data analysts and so on.

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The colors of spring and summer have long been known. Whoever wears the first step of the summer is getting stronger and stronger. It's time to dress for the season. Are you tired of stereotypes? It's also time to wake up new outfits. However, it is difficult to achieve pleasing pleasure by spending money indiscriminately and laboriously. It will be very difficult to control this degree when it becomes popular and it will quickly become obsolete.

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Now that this issue has been resolved, Tmall's professional color agency PIC forecasts eight trends and opens a new fashion trend. In addition, Tmall also uses big data to organize the corresponding trend products and initiates a "Color for u" is the theme of Tmall Spring and Summer Fashion. Big Data released 18 spring and summer fashion colors, online and offline combined with multi-trend brand interpretation of popular colors, and linked celebrity artists perform. Through the interpretation of trend brands, multi-category and multi-stores, it brings new experiences to consumers. Let's take a look at some of the most intriguing products in these popular colors.

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