361 degree brand children's clothing 2018 spring orders reached double-digit growth
China Sports Goods Company 361 Degrees International Limited (1361.HK) 361 Degree International Limited (hereinafter referred to as "361 degrees") released the latest spring children's clothing order on Monday.
According to 361 degrees, the branded children's wear 2018 spring orders reached double-digit growth, which has improved for 13 consecutive quarters since the first quarter of 2015, with orders for shoes, apparel and accessories accounting for 47.4%, 50.1% and 2.5% respectively. The group also said that footwear recorded a low double-digit growth in average selling prices and a high single-digit growth in apparel average selling prices.
At the beginning of this month, 361 degrees also announced the latest 2017 autumn and winter winter clothing ordering results, recorded high double-digit growth, improved for 12 consecutive quarters.
The children's wear business is currently an independent operation of the group. 361 degrees said that in the future, this section will become the highlight of the group's growth. The "two-child policy" and the late-night parental education and stable financial situation will promote the rapid growth of the children's wear market.
As of the end of December 2016, the children's wear business accounted for 13.0% of 361 degrees, a year-on-year increase of 10.6% to RMB 651.2 million, and a net decrease of 350 in 2000 sales points, of which 606 were independent street shops and about 67.5% of stores. Located in the third-tier or below cities, 11.0% and 21.5% are located in first- and second-tier cities. The Group's total revenue for the previous year was 5.022 billion yuan, a year-on-year increase of 12.6%, which was mainly driven by the growth of 17.0% in the footwear business.
361° Group is a comprehensive sports goods company integrating brand, R&D, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's wear, fashion and leisure. The group was established in 2003. Guided by the spirit of being a globally respected brand, it has become one of the leading sports brand companies in China. On June 30, 2009, 361° was successfully listed on the main board of the Hong Kong Stock Exchange with the stock code 01361·HK. At the same time, 361° adhered to the group multi-brand route. In 2009 and 2011, the 361° (innofashion) brand was born.
As a leading brand in the national sporting goods industry, 361° actively practices the "love" culture under the guidance of the "more love" brand spirit, and constantly promotes the development of social economy, sports and other social undertakings.
GB18401-2003 "National Textile Product Basic Safety Technical Specification" mandatory national standard is the most basic requirement for ensuring that textile products are harmless to human health. Five indicators, nine items, formaldehyde, pH value, color fast Degree (water, sweat, rub resistance, saliva resistance), odor, decomposable aromatic amine dyes.
Buying clothing can't just look at the price. It is the key to seeing the quality. When buying clothing products that are in direct contact with the skin, try to open the smell to prevent the purchase of irritating clothing; avoid buying anti-wrinkle treatment for children. For bleached clothing, check the label and instructions for use. The description label includes the product name, trademark, type designation, product execution standard, fiber composition, washing method, manufacturing company name, address, and telephone number. Among them: the specification, fiber composition, and washing method must be permanent labels.
The hand looks at the appearance quality of the clothing product, and checks the performance of the clothing to be purchased according to the material and quality grades marked, mainly from the feel of the fabric, the crepe of the fabric, the color difference, the stain, the sewing, the zipper, the button. Observe the degree of firmness, and check whether the content of the clothing label indicates that the content of the product is roughly consistent with the current situation of the goods. Try to choose a small pattern of children's clothing. The newly purchased clothing is best washed before wearing it (except for dry-cleaning clothing), or Wash with a little neutral detergent to dissolve some of the harmful substances.
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