Fashion killer ZARA will land in Shanghai Zhejiang preemptively called

Although the world’s leading cheap fashion brand, Spanish ZARA, is expected to land on the Shanghai market next year, the combination of world fashion brands, Nanjing West Road and Huaihai Road, is expected to become the landing place for the brand’s flagship store in Shanghai. However, the reporter discovered from the industry that there are already some Zhejiang merchants in the Shanghai market, in the "selling" Spanish ZARA brand clothing. People in the industry believe that ZARA's flagship store is not open, but the brand effect has begun to highlight, the market business opportunities have been captured by the sniffing mainland businessmen and began to quietly share.

“We are a clothing manufacturing company engaged in foreign trade processing. Previously, we received processing orders from Spain's ZARA. After the vast majority of genuine products have been issued, there are still some leftover goods left, so we will wholesale sales in the Mainland.” Yesterday a Zhejiang company sold The representative revealed that “the current sales situation is not bad. It may be due to the branding effect. Before that, more than 500 items were stocked. Now there are only more than 100 pieces left. The places where the Weifang products are defective have all been patched by various techniques such as embroidery. It looks almost indistinguishable from genuine products."

It has been observed that these products do not carry the paper label of the ZARA brand, but its promotional slogans specify the Spanish ZARA brand, and some clothing has the ZARA brand logo on its collar. According to reports, “ZARA has sought to commission a lot of manufacturers for processing and production in the Mainland, and to provide fabric styles, etc. In the interior of Zhejiang, Tianjin, Guangzhou, and other places, commissioned production and processing companies have been established.”

A few months later, the Ping An Cinema on Nanjing West Road in Shanghai and the original site of the Zhujiang Restaurant will open ZARA’s first flagship store in the Chinese mainland market, with two storefronts and an area of ​​approximately 2,100 square meters. It is worth noting that the store happens to be located opposite the Hang Lung Plaza, which houses the world fashion brand. LV, Chanel and Prada will be across the street from ZARA. In this regard, the relevant person in Shanghai Henglong Plaza believes that “we think that LV, Chanel and other brands have high customer loyalty. They will not arbitrarily change the brands they love. The entry of ZARA is a supplement to us and can form a gathering point. The effect further increases popularity."

Experts believe that due to the increasing level of manufacturing and processing in Chinese companies, more and more international brands have chosen to commission processing in China in order to reduce production costs. This is a trend and will increase in the future. However, if such processing companies use their brands to sell products without being authorized or approved by the relevant brands, they are suspected of secretly sharing the brand value. If it is authorized or approved by the relevant brand, it is a market activity.