Accompanied by the sky-drums and stirring people, the "YD Fashion Life Office" on Zhenxing Road in Shenzhen officially entered the life of fashion white-collar women and opened the curtain for the comprehensive management of "YD" women's clothing brands in the Chinese market.
According to Mr. Ma Qing, the “YD†brand manager, “YD Fashion Life Office†is different from general brand stores. It is the best occasion for fashion white-collar women over the age of 25 to pursue individual life, express personal taste, and express their own charm. , The exchange does not provide a brand sales service, but the overall service of a brand group. The reporter saw at the exchange that more than 200 square meters of exchanges brought together more than 300 models of “YD,†“lie/sangbong,†and “Rubina,†such as the mid-to-high class women's fashion led by Korean fashion designer Li Xiangfeng. The elegance, fashion, and cultural positioning combined with the Chinese-Western style of design, together with the accessories that are in sync with the international fashion, is a fashionable, confident, mature, and elegant urban white-collar women.
In order to further create a comfortable and tasteful shopping environment, the “YD†brand invites professional designers to professionally plan and design the overall layout, display, and lighting of the store in accordance with the company's CI standards. It also conducts rigorous professional training for the clerk. They not only provide customers with the best quality consumer services, but also provide each consumer with the most appropriate and popular image consultation service.
According to reports, "YD Fashion Life Office" clothing is made of imported fabrics, not only workmanship and craftsmanship, and designers will be based on international trends, once every two weeks to update product models. Ma Qing told reporters that under normal circumstances, garment companies will design hundreds or hundreds of new models according to the fashion of the season, and then gradually push the market according to market changes.
This practice cannot in fact fully reflect the popular changes in the market, and it is very easy to be copied by copy plates. “YD†uses the current method of selling directly to present the latest designs directly to consumers, satisfying their beauty, Personality, the pursuit of unique consumer needs, but also to leave the imitation plate. Ma Qing said: "According to the original mode of operation, no matter if you design hundreds of new models, the fate of being counterfeited will always be unable to get rid of it, and sometimes you will put the cart before the horse so that consumers mistakenly use counterfeit as a real card. Now we use this new operation. It is difficult for imitations to catch up with the tactics. For a long time, the brand will naturally base itself on the market."
The “YD Fashion Life Exchange†in Shenzhen is another major initiative of the brand after its successful trial shopping in Guangzhou. Next, more YD fashion living exchanges will be opened in commercial prime locations or top shopping malls in first-tier cities such as Shenzhen, Shanghai, and Beijing, and will be opened in top shopping malls and business hubs in representative capital cities such as Changchun and Chengdu. Many YD fashion lifestyle outlets. According to Mr. Ma Qing’s idea, every urban white-collar gathering area should have “YD Fashion Life Office†to provide them with the best and most thoughtful service.
It is reported that as part of the brand management strategy, "YD" brand will launch a stronger brand promotion campaign at this year's Shenzhen Fair in addition to the "YD Fashion Life Office". As a high fashion women's brand that cooperates with international masters, the "YD" brand will bring new vitality to the Chinese women's wear market.