With the formal establishment of Zhejiang Yaying Garments Co., Ltd., a Chinese joint venture company of Italian fashion company Miroglio S.PA Group, at the just-concluded China International Fashion Week, its leading brand Elegant.Prosper Yaying released new women's clothing for autumn/winter 05/06. There was a wave of "Italian style".
This reporter learned that MiroglioS.PA Group has a history of 110 years ago, with an annual production of 14 million pieces of garments. It owns 15 world-famous clothing brands such as Caractere, Motivi, ElenaMiro, and Oltre. It is known as “World Fashion†in the fashion industry in Europe and America. The source of brand names." Zhejiang Yaying Garment Co., Ltd. is a women's company invested by Miroglio S.PA Group in China with R&D, marketing, information, logistics and production. The first phase of investment is 225 million yuan.
Elegant.Prosper adhering to the essence of Italian fashion design, the United States and the East will be the perfect fusion of the East, its simple, elegant, stylish, classic style of the brand for the modern urban women to provide a wide range of fashion choices. In this fashion week, Elegant.Prosper released a total of two series of products: COLLECTION and SPORTS. Deep sea blue (blue), morning light (pink-purple), autumn sun (orange coffee) The seven theme themes of the Phantom of the Opera (Red Beige), Neutral Fashion (Grey and Yellow), Red Impression (Red Beige) and 1400 degrees Celsius are just right for interpretation of the elegance, intellectual romance and vitality of modern urban women. Shot of a sunny image.
According to the person in charge of the company, in the next two years, Zhejiang Yaying will successively introduce the ElenaMiro and Oltre brands under the MiroglioS.PA Group to expand into the Chinese and Asian markets. The ElenaMiro brand will officially enter the Chinese market in early 2006. At present, the Elegant.Prosper brand has opened nearly 200 franchise stores in China.