Every day, the sun rises from the east, and different stories occur every day. The brand story in the fashion industry generally has three types, depending on the state of existence, either in connection with life or in connection with death or between the two. At the end of 2004, some apparel companies had developed new goals and market strategies to achieve further expansion of the market; some clothing companies reduced their operating costs by reducing their operating costs in the slits; People's ears: According to the British "Sunday Telegraph" report, the famous French fashion designer Pierre Cardin prepares to sell the fashion empire. For the international fashion industry (especially the domestic fashion industry), the name Pierre Cardin represents an extraordinary meaning. Its influence can be said to be immeasurable, so when this news is like a stone, it has caused a wave of waves. When people in the industry are intensely concerned, we find it difficult to simply use life or death to outline the status quo of their brands, but it is hard to avoid emotions: the hero's lateness.
From the unarmed punch to the forefront of the world's top fashion design masters, and then to enter the fashion design elite and the business giant in a very small number of fashion elite circle, it can be said that Pierre Cardin's legend is not only to high-end fashion to lower the expensive head, let The clothing arts directly serve the common people; more importantly, he is proud of his commercial achievements. From fashion, catering and cosmetics, he built a business empire of his own by opening stores and establishing brand franchises. Currently, Pierre Cardin has subsidiaries in 98 locations around the world and employs more than 200,000 people. However, just after he had been in charge of the fashion empire for more than 60 years, he made the decision to sell all fashion empire because of the disillusionment of the fashion industry and the high age.
Yes, Pierre Cardin is old. We have already read the cruelty of the years from his face full of brilliance and a bit of vicissitudes. I have already felt the golden age of his design life from his classic and insufficient creative fashion show. The river is not returnable. But we also had to have another feeling for his words. If I held a fashion show at 3pm, then after 3 hours someone would copy the design based on photos and TV and sell it to designers willing to copy it. .
Exactly who destroyed Pierre Cardin’s confidence in the modern fashion industry may simply use the word “plagiarism†to express insufficiently, but when the office of the National Intellectual Property Protection Working Group of our country announced four of the top ten IPR infringement cases in 2004 (Shenzhen counterfeit LV registered trademark case, Yangzhou counterfeit crocodile registered trademark case, Guangzhou Estee Lauder name infringement case, Shanghai counterfeit adidas trademark case) is related to the fashion industry, we can no longer use commonplace indifference to face plagiarism from the simple plagiarism style To plagiarize famous brand names in this series of brand names, it is even more convinced that the trouble or confusion it brings to these world famous brands is far greater than helplessness: in the end, China’s national economy, which is still in steady development, cannot satisfy people’s worship of brand names and is false. The breeding of foreign goods and famous brands has provided a hotbed; or are those opportunistic garment manufacturers making the apparel market full of genuine and fake world famous brands?
As the first international fashion designer to enter the Chinese market, Pierre Cardin, there is no doubt that the establishment of brand franchise in China has played a powerful role in promoting brand awareness and the rapid expansion of the market, but when the streets are full of true and false Pierre When Cardin, you can hardly say whether this is a brand's privilege or misfortune. In particular, when the brand's sense of value through the flood of the market and many other reasons, people mention that his brand is no longer respected compared to the 80's or even ten years ago... I am afraid that this business wise man did not Think of it, from this we have this issue by Pierre Cardin ready to sell the fashion empire caused by high-end fashion brand management, I hope it can think of China's clothing industry or inspiration.