Two shoe shop opened in two years
"You shoes are matt. If you don't maintain them regularly, you can't wear them." A young man in a small facade room on Xinkun Street, sitting on a low stool, is giving the opposite young person. The woman wipes her shoes and introduces a large number of "terms" about how to care for leather shoes.
If you are told that this young man is a college student, it may not be believed by many people. But this is indeed the case. He is Wu Hongliang, 35, from Shangqiu, Henan. Before that, he spent five years studying at the Medical College of Zhengzhou University and spent nearly a decade at the local health bureau.
All this belongs only to Wu Hongliang in the past. Now, Wu Hongliang in Kunshan is a "master" shoemaker who not only does it but also says. As long as the customer comes to the door, whether it is repairing the shoe or maintaining it, Wu Hongliang will always say a complete set of roads to the customer's face in horror: The shoemaker's professional level is actually so high. Therefore, more and more customers visit Wu Hongliang’s shoe shop.
Today, Wu Hongliang has opened five shoe shops in Beimen Road, Jijie Street, Hongfeng New Village, Chunhui Road and Xinkun Street. The scope of business has been extended to repairing shoes, shoes, shoes, disinfection, maintenance and other one-stop business. Nearly 2,000 customers became his permanent members. From scratching, repairing and maintenance, Wu Hongliang's cobbler paved the way to Kunshan's "Leading Shoes Bar."
Visiting Kunshan to Explore Kunshan's Dreams
The relationship between a graduate of a medical university, a staff member of an institution, and a shoemaker nowadays does not make people feel connected. "Actually, this has nothing to do with the identity of college students." When someone gets confused about his past, Wu Hongliang always explains his current choice. However, he affirmed that if there is no trip to Kunshan two years ago, there will be no such change.
The date goes back to May 2005. At that time, the unit was on holiday, and Wu Hongliang, who was idle, came to Kunming to visit his younger brother who was doing business in Kunming. He wanted to play well in the surrounding area. He stayed in Kunshan for a few days and he "smelled" the "taste" of Kunshan people's business.
"People here are sitting down and talking about how to start a business and how to make money." He said that this feeling has never been experienced in his hometown. Perhaps there is an entrepreneurial passion hidden in the bones. “In the past few days, my heart is always splayed, and I feel sleepy at night. I always feel I should do something.†Wu Hongliang described the mood at that time.
So, he wanted to go out and see him, not to run the attractions of Shanghai, Suzhou, and Kunshan, but he visited the streets of Kunshan city. "Although it was aimless running at the time, I knew I was looking for it," he said. "I understand that my dream is in Kunshan."
Leave to stay as a cobbler
After a week in Kunshan, Wu Hongliang finally realized that he could not turn back. His life in Kunshan must begin again. Wu Hongliang made a decision that the entire family was shocked by. He stopped returning to work and left the company on duty to stay awake in Kunshan.
"In fact, I am not a whim." Speaking of the original decision, Wu Hongliang told reporters in this way. He said that after more than a week of understanding, he discovered that many foreigners who came to Kunming have realized their dreams here. I Wu Hongliang certainly has a place. The reason why such a decision is made is to break through the posterior road and show their determination and confidence in starting a business.
Wu Hongliang knows that entrepreneurship is not easy, and foreigners like him who have neither capital nor connections are even more difficult. He understands how to choose an entrepreneurial project is the key to success. In one week's walk in Kunshan, he discovered that Kunshan did not have a professional "shoe bar." Before that, he learned about the successful “shoe bar†on the Internet. He believes that such a small, easy-to-use project is very suitable for starting a business. As a result, he chose to join the "I help you shine shoes," the domestic brand "shoe bar" chain. Soon he enrolled in training for this company's training base in Shanghai. A month later, when he returned from training, he opened his shoe shop on the north gate of Chengbei.
If you look for it, you have to go
Since it was summer, the cobbler shop had an off-season as soon as it opened, and few customers visited it one day. However, Wu Hongliang did not worry about this. He knows that entrepreneurship is a long-term process. So, he turned the unfavorable factors into favorable ones and used this off-season to consolidate what he learned.
In order to study the characteristics of various shoes, Wu Hongliang took his shoes apart, repaired and demolished. "Never let the customer think of me as a shoemaker on the street." He said, "Be sure to be professional and be the first brand."
Sure enough, when the time went into October, when the business got better, Wu Hongliang's craftsmanship was already a master teacher. At a glance, he can distinguish the texture and variety of leather shoes, but repairs and maintains the leather shoes targeted to customers. At the same time, we do not forget to introduce customers to the usual wear and maintenance of shoes. “This will allow customers to avoid damage to their shoes because of improper maintenance.†He said that customers’ shoes are now very expensive, ranging from a few hundred dollars to over a thousand dollars. However, customers generally lack maintenance knowledge and many shoes are damaged due to improper maintenance.
From the beginning of repairs, repairs, and rubs, he later developed into a one-stop service for customers. Many citizens took his shoe shop as his own shoe, put shoes in his shop, and tried to wear it.
At the end of the year, he opened the second home using the profit earned by the first home, and opened the third home with the money earned by the second home until the fifth home.
Choose shoemaker no regrets
“Going to college is actually a process of life, not a goal. How to achieve your own life goals is the most important.†So far, Wu Hongliang does not think that he has gone from a college student, a staff member to a shoemaker now. Waste of resources. "As long as you can afford the society, you can afford yourself, and you can do whatever you like," he said.
Wu Hongliang admits that sometimes his thoughts on his own identity and the contrast between the cobbler and the shoemaker flashed a glimmer of thoughts. However, each time he saw the customer’s satisfaction and went to visit his own family’s shop, this idea suddenly disappeared. Only a sense of accomplishment.
"Although the cobbler and the profession I have learned do not touch the edge, in fact, university life still plays a role in promoting my current business," Wu Hongliang explained. He said that in this short period of two years, this kind of achievement can be attributed to five years of university life. University life has deepened his understanding of society, his understanding of the outlook on life and values, and so on, all of which have played a subtle and impetus role in entrepreneurship.
For example, although he is an affiliate, he has developed a set of management methods for the actual situation in Kunshan. In particular, it is reflected in the pricing. Each store has different pricing due to its different geographical location and different levels of consumption of surrounding residents. At the same time, he also launched a membership system, the public can become his member only 100 yuan. "I think if I don't have a college experience, I may not have such a flexible way of doing business." Wu Hongliang said.
What makes him most happy is that the customer trusts him. He said: "This kind of trust has never been experienced before." Now, he also received his wife and daughter from Kunshan. "Perhaps next year, I became a Kunshan native, too." He said that once the economy allows, he will buy homes in Kunshan and move his family's accounts to Kunshan.
· "Bai Xia Girl" likes to wear on the upper foot · Rejecting ugly rain boots The most IN patent leather shoes are your rain ·Admiralty body waterproof shoes make travel more pleasant ·The smart men wear comfortable shoes with comfortable feet to fly ·New Balance leads the tidal wave father to record ·[Shoes · Will] 23-year-old signature shoe is very show? · Natural Kings, exclusive 70 year old Danish Humvee shoes · Cats and shoes fire? Every girl should have a pair of Hepburn ·The white dress is not "small white" ·Pleated skirt with what shoes with different wipe out