Their silhouette outlines an era in which six athletes stood and their silhouette was silhouetted against the evening. Their eyes were staring at a new generation. Pearl white flight suit, chest and orange and yellow Nike logo.
Their styling became a sign of heroic action and affected the next twenty-five years; Nike selected the “first six people†as the spokesperson for Air Force1 in 1982. They took off from the track on this classic poster. Flying over basketball and culture, from this moment on, basketball is no longer the basketball that was defined before. Because of this, the picture of the "first six people" in Bruce Kilgore's masterpiece tells about the different relationship between a brand and a basketball player. This relationship aims to truly realize the needs of athletes. In this "first six people" - Moses Malone, Michael Cooper, Jamal Wilkes, Bobby Jones, Mitchell Thompson, and Calvin Knight - took this picture two Fifteen years later, the products they endorsed still resonated, and the basketball shoes they wore became immortal. In fact, Air Force 1 is not just a pair of shoes: it is also an experience, it is also a bridge to connect its birthplace and a culture, and this culture makes it survive.
Grand, durable, transcendence, heroic, coherent and pure, these qualities have been injected into the “First Six†Air Force 1 series. Each of these words is a technical level that requires true design and innovation to create superior performance.
At Nike, the design process begins with the art of listening. Athletes who yearn for success always like to talk about their goals and what they need to achieve these goals. Nike listens to the minds of these athletes at the start of each design, and then provides them with what they need to reach their highest level and meet the ongoing needs of the sport they are engaged in. In 1982, by listening, we created the Air Force 1. This shoe surpassed any other sports shoes to meet the needs of basketball players and gave them an unexpected level of play. Professional competitions, college level, high school level, or neighborhood community competitions, no matter what level of the competition venue, there is a very close relationship between the design process and the voice of the athlete.
In accordance with the "first six people" tradition, a group of new Nike athletes have been selected to speak on the side of the Air Force 1: it is a manifestation of the needs of athletes in contemporary people. This basketball shoe is also created after Nike listened to and understood these requirements. result. The story that began with Marlon and other "first six" members has been deeply written in basketball culture. The six legends have continued their existing legends; the six stories are as classic as the sneakers they have said. Kobe Bryant, LeBron James, Rasheed Wallace, Amari Stoudemire, Tony Parker, and Vince Carter, radical revolutions have gradually evolved.
From Akron, Ohio, to the streets of Philadelphia, from the South Coast to the French coast: Air Force 1 is so lively in these six newcomers, just as the first six people once. Through these six people, Air Force 1 shows some important characteristics; it shares the quality with each player's personality and style. Cold beauty (Parker), traditional core (Wallace), independent contempt (Carter), respectful power (Amari), tough heart (Kobe) and king's style (LeBron). The six new people carry such an aura wherever they go. Such a state of mind comes from this pair of shoes, which can cross any boundary or limit.
Air Force 1's new athletes will begin this flourishing effort with six pairs of beautiful AF1 products. Each pair of basketball shoes not only reflects the technical guidance of 2007 Air Force 1, but also reflects the characteristics of these sports and the athlete's own style. Kobe, Wallace, LeBron, Carter, Amalie and Parker appear on the outside of the sports shoes, telling the legend of Force. The sports shoes worn by AF1's new athletes and their accompanying clothing, in addition to bold designs, high-level details and sophisticated materials, the level of innovation embodied in these products reflects Nike's relentless pursuit of superb craftsmanship.