The King's Child Gets Funding to Become the Leading Retail Chain Store in China

On July 30th, the news from Nanjing, China and New York, USA stated that KidKing Investment Holding Co., Ltd. announced that Huaping Investment Group, the world’s leading private equity investment company oriented by investment growth companies, had performed a total of 5500 Million dollar equity investment. The funds will be used to accelerate the company's business development, expand the number of stores and regional distribution.

Since the establishment of the company in 2009, the child King has grown rapidly in less than three years, gaining industry recognition and capital investment. What makes the King of Children so favored in the face of a sluggish market? It is understood that the King of Children has changed its traditional approach, and innovatively proposes to use business customers instead of operating commodities in order to create new retail models that satisfy satisfaction instead of providing satisfaction. The concept of in-depth management of customer relationships defines King Kong as a store that is not simply a commodity, but is a one-stop service solution provider and experience place that accompanies and protects children's growth, and deeply binds customer relationships with business locations. Through the provision of one-stop interactive solutions through clothing, food, housing, transportation, play, teaching and learning, we have truly achieved the integration of online and offline, and thus promote the changes in the lifestyle of Chinese families and children!

As a new arm of the sub-division retail market, Kid King currently has 9 stores nationwide, covering Jiangsu, Shanghai, Anhui, and Southwest China. This year, it plans to increase the number of stores nationwide to 20, and use it to become the first brand in China's retail chain industry for children in five years.