The theme of this year’s conference is “A Journey of Discoveryâ€: In a rapidly growing city, people are gradually losing their sense of direction and the inner desire to return to simplicity. Let go of work pressure and the chaos of urban life, and embark on a relaxing journey that brings back the memories of a slower, more elegant time. Experience freely, explore deeply, and rediscover the true meaning of life while pursuing an exquisite lifestyle in a modern city.
On June 1st, Haoheng Group hosted the “GI†Men’s Fall 2010 New Product Launch Conference at the International Conference Hall of Fengtai Garden Hotel in Humen. This event was a stylish and carefully planned fashion dinner that brought together industry leaders, guests, and over 300 representatives from various sectors. Attendees included Ms. Tang Minyi, Executive Vice President and Secretary-General of the Guangdong Garment Association; Mr. Tan Zhiqiang, Director of the Humen Township Economic and Trade Office; Mr. Huang Peimin, Deputy Director of the same office; and Mr. Wang Minjian, Secretary-General of the Humen Clothing and Apparel Industry Association. Other notable guests included Mr. Zheng Bainan, deputy director of the Humen Garment Trade Fair Organizing Committee, Mr. Zheng Jianke, head of the Humen Garment Technology Innovation Center, and Mr. Zheng Jianpei, chairman of the “GI†menswear brand.
Inspired by the theme of “A Journey of Discovery,†the designers launched two new collections: “Elegant New Aristocracy†and “DIY Era.†The “Elegant New Aristocracy†series reinterprets the essence of nobility with soft, washed fabrics in mysterious purple and rose red. Attention to detail is evident in every hand-stitched suit jacket, reflecting the pursuit of refined living in today’s fast-paced world. Meanwhile, the “DIY Era†collection embraces a forward-thinking attitude, combining different materials and design elements to offer a fresh experience for the wearer. These designs not only reflect current trends but also emphasize functionality and personal expression, making them highly appealing to consumers.
To meet market demands, the Fall 2010 collection features advanced comfort and functional fabrics from both domestic and international sources. This blend of fashion and technology represents a major highlight of the event, showcasing individuality, style, comfort, and innovation. Through its product display and brand presentation, “GI†is undergoing a comprehensive upgrade, reflecting a new strategic approach in operations, marketing, and customer service. The goal is to create a harmonious and mutually beneficial environment for all stakeholders.
In 2010, as the global economy began to recover, China focused on boosting domestic demand. Despite challenges, the “GI†men’s wear brand has stood out among competitors. According to Ms. Tang Minyi, the brand has great potential due to its strong cultural foundation, quality improvements, and commitment to innovation. Each seasonal launch brings new surprises, ensuring continued growth and appeal.
At the event, models from around the world performed on stage, bringing the “GI†design concept to life with energy and rhythm. The audience was captivated by the visual impact and charm of the brand. Beyond fashion, “GI†has introduced new service values, built brand culture, and created added value, offering a vision of an elegant and prosperous future.
Dongguan Haoheng Garment Co., Ltd. is a leading brand apparel company that integrates design, development, production, sales, and management. Its brand, GROUP INDIVIDUAL (GI), originates from Spain and focuses on providing the best tailored wearing experience. With a unique, restrained style rooted in British tradition and rebellion, it offers modern young men a new way of living. As the brand slogan says: “An instant change, starting now.â€
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