China Top Ten brand children's wear mini-house Recruitment franchisees, joining opportunities sent to you
Guangzhou Songliwu Trading Co., Ltd., established in 1993, is a leading large-scale children's apparel company that integrates design, development, production, sales, and import-export operations. With a strong emphasis on production capacity and efficiency, the company has built its manufacturing base in Zhongshan City, Guangdong Province, within the Shaxi Industrial Development Zone—a renowned garment production hub in China. The factory spans 10,000 square meters and is equipped with advanced facilities and modern management systems, featuring dozens of world-class garment production lines.
The company's headquarters is located in the heart of Guangzhou's Central Business District (CBD), at Guangzhou Kelly Plaza, No. 874 Huangpu Avenue. The headquarters is divided into five key departments: the Product Research and Development Center, the Quality Control Center, the Marketing Support Center, the Administrative Center, and the Marketing Division. With over twenty functional departments, the company has formed a powerful and dedicated service team.
Guided by the philosophy of "leading fashion trends to create stylish boutique experiences for target groups," the company launched its well-known children's brand "Mini House" (MINIHOUSE) in 2002 after completing its infrastructure. Since then, it has invited top Chinese children's fashion designers as consultants, offering regular training and international cultural insights to stay ahead in the market. The brand is positioned in the high-end children's apparel and product market, emphasizing quality, innovation, and customer satisfaction.
Adhering to the principles of "integrity-based, mutual benefit," and aligning with "strategic unification, service unification, and image unification," the company has built a strong network of agents and partners. Its business philosophy, "Demand is the source, Innovation is the way," drives continuous improvement in all aspects of service, aiming to build a comprehensive, diversified, and win-win cooperation platform that enhances consumer experience.
Since 2004, the company experienced rapid growth, expanding its sales network across major cities such as Guangdong, Guangxi, Anhui, Zhejiang, Hubei, Hunan, Sichuan, Shaanxi, Fujian, Henan, Beijing, Chongqing, Yunnan, and Tianjin. By 2006, "Mini House" was recognized as one of China's Top Ten Children's Wear Brands, thanks to its excellent management, strong marketing capabilities, and commitment to quality products and services.
In recent years, the group has increased investments to integrate resources and further enhance brand value. It has strengthened standardized market management, optimized its service network, and actively worked with franchisees to expand the children's apparel market. By 2009, after over a decade of brand development, "Mini House" had reached new milestones in service upgrades and brand positioning.
Looking ahead, Guangzhou Songliwu Trading Group aims to continue growing its marketing network and collaborate with investors to bring more joy and innovation to the children's world, steadily advancing toward becoming a leader in the children's apparel and supplies industry.
**Franchise Policy:** Joining the "Mini House" brand is free of charge, with the initial investment requiring only 50,000 RMB. This includes 30,000 RMB for the first payment and 20,000 RMB for in-store materials and facilities, such as shelves, racks, and light boxes. The 20,000 RMB will be returned in batches starting from the first goods purchase, with an 8% return rate per batch. That means your first goods purchase can yield 32,400 RMB worth of goods. Subsequent purchases will also follow the same return ratio until the full 20,000 RMB is returned.
The company offers a 4.3x discount, with a 30% replacement rate within 60 days. After receiving the goods, the replacement rate is 15%.
**Investment Summary:**
| Category | Total Investment (RMB) | Decoration Reward (RMB) | Annual Profit (RMB) | Purchase Discount | Exchange Rate (%) | Rebate (%) |
|-----------------|------------------------|--------------------------|---------------------|------------------|-------------------|------------|
| Image Shop | 50,000 | 20,000 | 6–120,000 | 4.3x | 30% | 8% |
| Standard Shop | 68,000 | 2.8 million | 8–20 million | 4.3x | 30% | 10% |
**Headquarters Support Includes:**
1. Full set of store decoration.
2. Free promotional materials for opening.
3. Personal tracking and one-on-one communication for efficient service.
4. Nationwide advertising support, management guidance, and systematic training.
5. Unified brand management and standardized market operations.
6. High-profit margins and comprehensive promotional support.
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