Guangzhou Songliwu Trading Co., Ltd., established in 1993, is a leading children's apparel company that integrates design, development, production, sales, and international trade. With a large-scale production capacity and a strong supply chain, the company has become a key player in the children's fashion industry. Its state-of-the-art manufacturing facility is located in the renowned garment production zone of Shaxi Industrial Development in Zhongshan City, Guangdong Province. The plant covers an area of 10,000 square meters, equipped with advanced production lines and modern management systems, ensuring high-quality output and efficient operations.
The company's headquarters is strategically situated in the heart of Guangzhou’s Central Business District (CBD), at Guangzhou Kelly Plaza, No. 874 Huangpu Avenue. The headquarters houses five core departments: the Product Research and Development Center, Quality Control Center, Marketing Support Center, Administrative Center, and the Marketing Department. With over twenty functional units, the team ensures comprehensive support for all business operations.
Guided by the philosophy of "capturing the forefront of trends and creating fashionable boutique products to meet the needs of young consumers," the company launched its well-known brand "Mini House" (MINIHOUSE) in 2002 after completing its infrastructure. Since then, it has actively invited top Chinese children's apparel designers as consultants, providing them with regular training and international trend insights. This approach has helped position Mini House as a premium brand in the domestic children's fashion market.
Adhering to the principles of "integrity-based, mutual benefit" and "strategic unification, service unification, and image unification," the company has built a solid foundation for market expansion and partner collaboration. With the business philosophy of "demand is the source, innovation is the way," it continuously enhances service quality and aims to create a diversified and win-win cooperation platform for both partners and consumers.
By 2004, the company significantly expanded its operations. Within just one and a half years, its sales network grew rapidly, doubling its performance. Stores spread across major cities such as Guangdong, Guangxi, Anhui, Zhejiang, Hubei, Hunan, Sichuan, Shaanxi, Fujian, Henan, Beijing, Chongqing, Yunnan, and Tianjin. In 2006, Mini House was recognized as one of China's Top Ten Children's Apparel Brands, thanks to its outstanding management and marketing strength, along with its commitment to quality and customer care.
Since then, the group has focused on resource integration and brand value enhancement, strengthening market management, optimizing service networks, and working closely with franchisees to expand the children's apparel market. By 2009, after more than a decade of brand development, Mini House had reached a new milestone in service upgrades. As the company's marketing network continues to grow, Guangzhou Songliwu Trading Group is committed to making a lasting impact in the children's fashion world and steadily advancing toward becoming a leading name in children's apparel and supplies.
Franchise Opportunity: Joining the Mini House franchise is free of charge. Your initial investment is only 50,000 RMB, which includes a 30,000 RMB deposit and 20,000 RMB for in-store materials and facilities (such as shelves, racks, light boxes, etc.). The 20,000 RMB will be returned in batches starting from your first goods pickup. Each return gives you an 8% refund, meaning your first batch of goods can generate up to 32,400 RMB in returns. Subsequent purchases will also follow this ratio until the full 20,000 RMB is returned. The company offers a 4.3x discount, with a 30% replacement rate within 60 days, and a 15% replacement rate after that.
Investment Overview:
- Image Shop: 50,000 RMB | Decoration: 20,000 RMB | Annual Profit: 6–120,000 RMB
- Standard Shop: 68,000 RMB | Decoration: 2.8 million RMB | Annual Profit: 8–20 million RMB
Support from Headquarters:
1. Full store decoration package provided.
2. Free promotional materials for opening.
3. Personalized tracking, one-on-one communication, and efficient delivery service.
4. Nationwide advertising support, management experience, and systematic training.
5. Unified brand management to standardize market operations.
6. High-profit margins and comprehensive promotional support.
Children's Base Layer Top
Guangzhou Muxin Sporting Goods.Ltd. , https://www.muxinsports.com