On May 24th, 2017, a product launch conference called “Opening a New Dimension†was held in Beijing, focusing on the shared office space brand of smart office experience – Dream Plus Space, officially released and displayed version 3.0 – OaaS “Office The “service†system, and the dream plus space for deploying the OaaS system, is defined as the “office full lifecycle service product†that meets all office needs. The dream was added to the announcement of the $20 million Series B financing led by Joy Capital, Flash Silver and Evergrande Evergreen. After this round of financing, Dream Plus will accelerate the scale of the layout space, not only will be located in Wangfujing 600859, stock bars, West Railway Station and other Beijing core business district tens of thousands of square meters of space, and the expansion of Chengdu, Shanghai and other foreign companies.
At the press conference, the first open real estate, Longhu Real Estate Innovation Division, Yuanhang Real Estate, Dr. Peng 600804, shares and other dreams plus partner leaders, Yue Yue Capital, Flash Silver and other investors representatives attended, expressed the cooperation layout during the press conference Intelligent sharing of office confidence. Cheng Bingyu, the former founder of Kaixin.com, announced at the press conference that he will officially become a dream plus external consultant, and will focus on the deepening of the OaaS system in office services.
"On the basis of countless product iterations, Dream Plus combines intelligence, design and operation to form a true "space product" with the complete OaaS system. Future dreams will continue to build a 'user experience-based' sharing. Office space." Wang Xiaolu, founder of Dream Plus Space, said.
This round of financing led the investment company Joy Capital is also an important investor in the sharing economy, such as Mobike bicycles, piglet short-term rentals, etc. This round of additional investment demonstrates the recognition of Joy Capital's dreams. Li Yu, founding partner of Joy Capital, said: “Pleasant capital continues to be optimistic about the sharing economy, especially the redistribution of social resources driven by technology and intelligence, which greatly explores the value of stock capital. In sharing office, dreams add to the original From day on, we have creatively developed a series of high-quality products and services, which is inseparable from the deep understanding and superb execution of the founding team. Now, there are more and more large companies. Mobile office users and freelancers have settled in Dream Plus, proving that this market is gradually opening up. Dreams have led an office revolution."
The dream plus space was established for two years. Currently, it is located in the core business districts of Beijing, such as Yonghegong, Zhongguancun, 000931, shares, Wangjing, Changying, and Guomao. It operates 16 shared office spaces and is the largest shared office space in Beijing. There are more than 300 teams including COFCO, Xuesi, Airbnb, New Internet, and 21st Century Real Estate. Dream Plus has previously obtained the investment of Evergrande Evergreen, Yingnuo Angel Fund Angel Wheel, Joy Capital Leading A Round of Financing and Tencent Zhongchuang Space Strategic Investment.
Intelligent shared office of "One ID connects all resources"
As the first smart product of Dream Plus, the WeChat two-dimensional code access control with innovative patents has separated the dream from the joint office space of most of the industry's “full rent and zero rent†and “two landlord†models. According to Li Wenlei, the founder of Dream Plus, at the press conference, since the development of smart access control in 2015, the dream plus intelligent product system has integrated nearly 20 intelligent hardware products, covering every corner of the space. The product system identifies the office workers in the management space with a unified ID, covering various functions such as interactive use and space management, and is connected with the online management platform to provide a “God perspective†for the space operators.
In the intelligent shared office space, the usage rights of different office areas, conference rooms, and mobile stations can be divided according to the user's needs; the office facilities such as the wireless network connection printing, conference screen, etc. are also realized. Remote and wireless mobile office experience; consumption such as coffee machine can also be integrated into membership rights through intelligence... Space and people form interaction through intelligence, and build a service system based on user experience and “demanding and moving†.
At the meeting, Li Wenlei, the founder of Dream Plus, demonstrated the three core product lines that make up the OaaS system—design, intelligence, and operation—from the intelligence, the three experienced several iterations, achieving better mutual engagement:
In terms of design, dreams are based on different scenarios such as exclusive office, private communication, open meeting, and leisure communication. According to the principle of “internal zone exclusive and external zone sharingâ€, regional division and function matching are carried out, and the deployment of intelligent hardware is simultaneously embedded. In the creation of the space atmosphere, it matches the soft furnishings and facilities according to the design themes such as ecology and technology. Through the collection of design and intelligence, Dream Plus has realized the foundation of comfortable and intelligent office;
Dream plus space operations are more like deepening the nerve center of the community. The flow, authorization, and operation of all spaces are managed and monitored through the back-end system. While saving operating costs, the operation can also develop many innovative channels and means, such as “Dream Plus Moving Dayâ€, which is to mobilize intelligence. The screen and smart access control push the tenants in different spaces to know the new team that settled in Dream Plus.
The sub-leasing model of zeroing is not a real “shared officeâ€. The connection between space and people is completed by technology intelligence, and the mobilization and automatic distribution of richer office resources is the essence of sharing. Dream Plus, an external consultant, Cheng Bingyan said at the press conference. “The concept of shared office is not new, but the dream has adhered to a completely different idea, that is, to provide services to the office through the Internet and intelligent space. Because the service is polished as a product, it is possible to Very labor-intensive office administration, resource allocation, etc., become standardized and data-oriented. At the same time, when space is integrated as part of the service product and connected to the online platform, each dream plus member connects all the offices through the ID. Resources, which made me see more possibilities.
Breaking the tradition often requires jumping out of the intrinsic thinking and using cross-border genes to look at issues and opportunities. That's why I believe that a team of programmers, tyrants, and geeks can do a good job of office services. Successful people tend to do the right thing to the extreme. I hope to collide with this team to realize more imagination of the perfect office space. â€
Shared office opens the "flow window" of office real estate
“How much does this office cost per square meter per day?†The definition of office in the traditional model stays on the “areaâ€, and the problem that comes with it is that there are a lot of office configurations and administrative needs need to be resolved by themselves. For office needs, different sizes, different scenarios, dream plus space defines itself as a "service-oriented product for the entire life cycle of the office." Wang Xiaolu, the founder of Dream Plus Space, explains with three new dimensions: the new dimension of manufacturing upgrade to service industry, the new dimension of traditional service upgrade to intelligent service, and the new dimension of sharing from office sharing to shared office.
In the dream plus space, fixed, exclusive, and private office needs are usually concentrated in the inner zone; collaborative, interactive, and casual office scenarios are set in the outer zone. Users with different office needs will have different office resources due to different authorizations. Tenants on exclusive workstations have the right to use all office services in the space; mobile members can open any member space and use the office in the outer zone. Facilities, space; temporary office visitors match the temporary permissions of the guest resources.
Taking a 2000 square meter office space as an example, an ordinary shared office has a capacity of about 400 people, and by sharing the shareable area and assigning rights, the per capita area is not reduced, and the operating cost is not increased, and can satisfy 50 people/day or so. The mobile office, meeting needs, or the needs of small activities close to 100 people, the shared area has virtually become a new "flow portal."
When talking about the dream plus shared office business model, the dream plus the B-round financing investor Flashlight founder Zhi Zhengchun mentioned: "Flash is the focus of dreams plus space intelligence technology, product system driving ability, this is the traditional real estate thinking Or simple "reconstruction to zero", "two landlord" shared office ideas, barriers that cannot be surpassed. Dream plus space to build a new space value system for traditional offices and office buildings with the concept of intelligent management and office-as-a-service In addition, the resources of the Flash Silver Artificial Intelligence platform will be a win-win cooperation that will rapidly increase the scale and expand the value."
(Editor: Song Zheng HN002)
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