From August 23rd to 24th, the "2017, Dahuaihai won together - Huaihai Economic Zone All Media Observation Special Action" interview group went to Jining, Shandong. The most prominent feeling we have entered into enterprises, mining areas, culture, and visits is that Jining is using the “Belt and Road†to accelerate the export of technology, capital, brand and culture to overseas, and the pace of “going out†is getting faster and faster. It is getting wider and wider and the results are getting bigger and bigger.
Learning from Jining's experience of accelerating “going out†is a great achievement for our trip. We chose the three typical models of Ruyi Group, Yankuang Group and Nishan Book House to introduce the path of their technology “going outâ€, capital “going out†and culture “going outâ€.
Ruyi Group enters the world's top 100 with one skill
In today's international textile industry, high-end textile technology has always been mastered abroad. The emergence of "Ruyi Textile" broke the status quo, and the world record of 180 kilograms of wool spinning and 300 British cotton wool, which were originally created by Italy and Britain, was increased to 500 kilograms of wool spinning and 500 British cotton wool. Both created a new world record.
At present, Ruyi Group relies on this technology and is looking for “foreign labor†in textile powers Italy, France and Japan, allowing them to OEM Chinese enterprises, using their own high-end fabrics and brands to directly enter the international high-end textile market. .
When it comes to Shandong Ruyi Group, it is difficult for people to equate Ruyi and luxury goods. In fact, the two brands of foreign luxury brands acquired by Ruyi Group in 2016 had a total turnover of 9.235 billion yuan. In 2016, Ruyi Group used 1.3 billion euros to hold 84% of the French SMC P fashion group, which is the largest amount in China's fashion field. M&A transactions.
Today, Ruyi Group has more than 20 wholly-owned and controlled subsidiaries in 11 countries around the world. It owns two domestic listed companies, Shandong Ruyi and Japan's Tokyo Main Board Rena, and has 13 high-end manufacturing industrial parks in China. There are 13 brand clothing manufacturing enterprises in foreign countries, and there are many internationally renowned textile and apparel brands. In the four fashion centers of Italy, Britain, Japan and South Korea, we have established a creative design center and a fashion research and development center.
Recently, one of the world's four largest accounting firms Deloitte released the "2017 Global Luxury Top 100", Ruyi's French SMCP (Sandro, maje), and Japanese main board listed company RenownIncorporated ranked top 100 and 58 respectively, 2016. The holdings of the two companies have a combined turnover of 1.34 billion US dollars (9.235 billion yuan), and Ruyi Group is also the only company in China that has entered the top 100 apparel luxury goods through holdings.
Grasping the "One Belt, One Road" Opportunity to Create a "World"
——Qiao Yafu, Chairman of the Board of Ruyi Group
As the first pioneer in the development of the “Belt and Road†economic belt, Ruyi Group has made advance decisions and seized opportunities since 2013, vigorously implemented the “going out†strategy, accelerated the layout along the “Belt and Road†and utilized the vast new space. New intelligent manufacturing projects in policy-intensive and low-cost areas such as Ningxia, Xinjiang, and Pakistan. Ruyi Group has always focused on the “one persistence, four going out†strategy, accelerating the acquisition of high-quality wool and cotton raw materials bases in Australia and New Zealand in response to fluctuations in raw material prices and supply shortages, extending the industrial chain to the front end and enhancing its The raw material resources control ability and price discourse right provide a continuous and stable raw material guarantee for the long-term development of the company.
In 2010, Ruyi Group took the initiative to acquire the Japanese Rena Group. This is the first time a Chinese company has acquired a company listed on the main board of the Tokyo Stock Exchange in Japan, and it has been acquired by a brand company that has long occupied the top spot in the Japanese clothing industry.
If you choose the right time and realize the cooperation with Rena at low cost, it is in line with China's strategic policy of encouraging enterprises to “go globalâ€. It is an important measure to “transform the growth mode of enterprises and adjust the industrial structure and product structureâ€. Naru, Ruyi Group has a world-class clothing brand operation team and a well-known clothing brand group, and has found stable customer resources for high-end "Ruyi Textile" products.
In 2016, “Ruyi†won the three highest honors of China's industrial industry: China Industrial Award, China Industrial Design Award, China Industrial Design Center, and became the only company in China's textile and apparel industry that included these three awards. .
Editor in charge: Xu Yuehua
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