Haicang House's "Extraordinary Quality" Wonderful Down Show unveiled in Shanghai

On November 4th, China's first public fun experience exhibition with feathers as the theme - Haifei Home's "extraordinary quality" exhibition was opened in Shanghai Super Brand Mall. The exhibition began with three themes: "Don't You Don't Know", "Intimate Interaction Experience" and "Huan Ling Fashion Show", which gave the audience a unique experience of exploring down and wonderland. The scene also has a two-dimensional code fun answer session, the audience participate in the answer that there is a chance to obtain a beautiful men's scarf, the response is quite enthusiastic. It is understood that this exhibition will last for 6 days. During the 9th day of November 4, all exhibitions will be free.

Secret journey enjoys different quality down

Haifei Home's “Extraordinary Quality” Feather Wonders Exhibition attracted many tourists on the day. The sweet little couple, a warm family of three, and even passers-by rushed to stop to stop. Many visitors expressed that the theme of the down theme is relatively fresh, and the stadium is very cool and looks very much like it.

The entire exhibition site is gorgeous and dreamy. The white feathers create a fantastic ice and snow kingdom. The tunnel-shaped pavilion makes everything in front of it full of mystery and unknown. There are even tourists laughing: It feels like coming to the scene like “Alice in Wonderland”. Fantasy travel. One by one bold and creative display device presents a variety of down and beautiful style, numerous surprisingly small down secrets make visitors wonder, the 3D exhibition of down theme in the exhibition area attracted countless people to take photos, all kind of The interactive device mobilized the tourists' various senses and downers to come in contact with each other again and again. The entire exhibition hall uses “magic” and “fun” to constantly evoke tourists’ curiosity and keep people entertained.

This exhibition can be said to subvert the public's traditional understanding of feather down: a feather can only be called down when its velvet rate exceeds 50%. Besides the goose down and duck down, there are also some large coffee grade down. . The largest brand of geese and duck down products sold for as much as 200,000 yuan. In addition, the keratin in the down can be used to synthesize artificial plasma, and the down element can be extracted even in shampoo to repair damaged hair. Some fun stories about down are also tempting: a frozen experience with soldiers from Napoleon led to the birth of the earliest down jacket. Cixi and duvets also have stories to tell.

At the exhibition of the Wonderful Feather show, the audience also experienced the wonders of feathers through various interactive experiences. A huge glove shape was set up in the exhibition hall. Each finger of the glove was filled with different thermal materials such as cotton, wool, mulberry silk, down, etc. Many viewers stuck in different materials with interest to find the “most warm fingertips”. . In the intimate life reminder area, models dressed in down jackets of various sea jellyfish houses lined up to see, touch, press, shoot, smell, and five steps to teach visitors how to select high quality down products... The interactive experience device, which is abstract and specific, allows visitors to have a more intuitive experience and allows visitors to have a more in-depth understanding of “quality down”.

At the end of the exhibition hall, a “Huan Ling fashion show” jointly performed by Chinese and foreign models brought a gorgeous visual feast. The fashion show in the small exhibition hall is as amazing as Paris Fashion Week. Chinese and foreign men dressed in jellyfish down jacket personality catwalk, no bloated, only the style. Simple fashion with a fashion attitude, the background of men and women in the show off the background is even to the tide. It is believed that this will also be the horn for Haifeizhijia to vigorously develop the down apparel category. It will use this show to lead the charm of this winter man.
In addition to the fixed display device, the site also has several eye-catching two-dimensional codes. After the audience visited the entire exhibition, scanning the on-site QR code to participate in the interesting answer would have the opportunity to obtain a beautiful men's scarf, which is very attractive. The sound of sweeping code across the scene continued, and many lucky tourists got a fine scarf and couldn't put it down.

Behind the exhibition to see the company's intentions and professionalism

This extraordinary quality “deep and wonderful exhibition” was hosted by China Men’s National Brand Haishu Home. The organizers used this creative and interactive form to popularize down feather knowledge and introduce fashion trends of men’s down jackets. The forms are easy and the process is fun. Ingenious.

At the opening ceremony, the vice president of the brand of Hailan House, Zhou Lijun, mentioned the creative intention of this wonderful exhibition. He pointed out that Hailan House hopes to popularize down-related knowledge in a popular way, so that the public will have a deeper understanding of “quality down”. We also hope that we can communicate with consumers intimately through this exhibition, so that consumers can more intuitively see the real materials of Haifei home quality down jackets. I believe that Haishu home can bring men who choose down jackets more. The choice and benefits. This is also a company's self-confidence and professional attitude toward its products.

As a national brand that focuses on men's wear, Haicang’s home has always been regarded as providing a full range of excellent wear experience for Chinese men. It is understood that in order to achieve this goal, the Haihe family's clothing model does not use the established domestic size standards, but over the years continue to adjust the body size of Chinese men, set up their own independent body size database, and strive to make China Men wear the clothes that suit them best, creating a truly national brand for men. In addition, the selected products and accessories are also the direction of the Haishu family's continuous efforts. This time the "extraordinary quality" is a wonderful exhibition of feathers and feathers. The Hometown of Hailan is to use the "quality" to open the men's wear market for Haifei Family Down Coat category, and to use the "quality" and "benefit" to gain the trust and favor of consumers.

Huang Qi, head of design of Haifei home down coat, mentioned the advantage of the quality of feathers of Hailan home. “We have the down jacket, which is the most suitable version for Chinese men. Fashion, warmth, and high quality are our design concepts. We do every piece of clothing with great care, our down jacket not only strives to be smooth and tight, but also ensures that each piece of down quality fleece is rigorously screened.Not only that, our zipper, Buttons and other details are trying to be flawless.” This is a company's self-discipline, but also a company's intentions for its own brand. We have reason to believe that Hailan House will bring more surprises to consumers in the future men's wear market.