Faka fka brand women's autumn new listing terminal promotion program
Faka fka women's brand autumn new listing promotion case
First, the theme of the event: Fall new products, wear fast
Second, the event time: August 8 - September 8
Third, the purpose of the activity: to enhance the sales performance of new stock market, improve the Z company's fashion brand and trust, thus enhancing the brand's competitiveness.
Fourth, promotional activities:
1, the new listing does not discount or hit 10% off
2, the combination of seasonal package sales: a new autumn a summer + a piece of clothing price (Summer 50% off)
3, the package package combination of series of sales: the new autumn According to the professional designer clothing professional perspective, the jacket, T-shirt, pants, shoes with a reasonable, combined with our scarves, glasses, ties, socks and other overall packaged to form a large Product packages (about a few) make up a collection that can then be displayed in the shop window using models - a way for those who want to buy a matching outfit. (Accessories can be purchased as a gift package)
Five, window layout, POP replacement:
1, store POP promptly provided by the company to give the picture to be replaced.
2, the background layout of the window needs to be combined with the modeling to create a warm autumn scene, at the same time to reflect the new listing words.
3, the first banner advertising slogan design: the introduction of the new listing of emotional promotion, seize the "Valentines Day Tanabata", "college students start school" do a good job advertising, highlighting the corresponding theme.
Six, matters needing attention:
1, the above program of activities provided by the brand headquarters by the agents, distributors in the local implementation of the program of activities;
2, all agents, distributors must be in August 1, 2013 new products listed, the timely shelves corresponding to the new shelves so that the headquarters of the goods can be issued in time to ensure that sales of new products during the marketing period;
3, during the promotion, promotional POP required display prominently in the store. Promotional goods placed in the right place, do promotional goods display. Store layout requires clean and orderly, the environment should highlight the theme of promotion, creating a theme atmosphere, make full use of store audio CD and promotional color pages to attract customers and promote sales. (1 day in advance required layout is completed)
4, two days before the promotion, requiring all the shops and logistics personnel to organize meetings, so that each employee clearly aware of promotional activities during the promotional activities and precautions, arrangements for each employee's specific work, with a positive full state of mind into This promotion to come;
5, the current program of promotional activities shall be implemented uniformly across the country, so that the company's agents, distributors of the overall analysis of the activities of the next phase of a reasonable deployment. If the individual agents or distributors have other proposals or modifications to the program, be sure to communicate with the company in advance before making changes;
6, all participating in this issue of the promotion activities of the agents, distributors during the event, please arrange the activities of the scene, atmosphere, etc. (at least 6) back to the headquarters.
At the same time, the sales data during the event will be sent back to the headquarters in real time and real number, and the company headquarters will be kept in close contact.
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