I believe that most people who have been to Europe are not unfamiliar with XFY. They must have seen XFY advertisements in subways and department stores. If you go to XFY stores, you must have bought her pants. According to statistics, customers at XFY stores will take away at least 1.5 pants on average.
XFY was founded in Milan in the northwestern Italian city in 2005. It is a dark horse in European fashion industry in recent years. Founded jointly by three young people, and unlike all previous clothing brand founders, these three young men come from three different fields of design, plate making, and marketing. Because of this, each one has his own special skills Within a few short years, XFY has become a well-known European brand, and XFY's brand story has become a legend.
According to industry sources, XFY was initially deeply loved by consumers for its pants. Since FAHAIIJI is a plate maker and is very proficient in plate making technology, the trousers pants that FAHAIIJI personally use are very chic, and fat people wear specially thin, thin people. It's very curvy to wear, and customers who walk through an XFY trousers are basically less likely to choose another brand of trousers, so XFY's trousers are always well received by consumers. This laid a solid foundation for the future success of XFY. The XFY's style positioning is also very intriguing, she is not the same as Miss sixty take the leisure route, but also different from LEE focused on the cowboy. No style is the brand style of XFY. According to Xilulu, the co-founder of the brand director, fashion is an attitude, not a format. Only by keeping up with the international fashion trend and constantly innovating and changing, can we create fashion and Surprisingly, because of this, the style of XFY has been changing, but it has become more and more fashionable, and it has become more and more fashionable. With XFY not a luxury price positioning, XFY has been deeply loved and sought after by consumers.
Taking into account China's consumer situation, XFY's positioning in China is basically the same as OLNY, Ou Shili, and LEE. As of today, XFY has opened more than 50 stores in China, mainly in mainstream department stores in first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Shenyang.
It is reported that in order to supplement the insufficiency of the offline sales outlets, XFY will enter the online channel, and at the same time launch a network dedicated payment. By that time, everyone can experience this fashion from Italy without leaving the house.
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