The improvement of living standards, the situation of the “one thousand people†in the bedding market, is gone forever. “The market is open, and the bedding products are becoming more and more fashionable in style, style and color, satisfying the needs of young people to pursue fashion, follow the trend and taste new.†Ms. Qian, an industry insider, introduced cotton from nature. Green and safe; from actual use compared to other chemical quilts, it is not easy to agglomerate after a long time, the sun is over and there is a fragrant smell, giving a sense of comfort; emotionally speaking, many people use it from an early age Cotton products have a natural sense of intimacy, so many people hope that cotton will be able to return to the market.
The key to developing cotton quilts is to update their business philosophy and repackage them. She analyzed that other cotton fabrics such as underwear and towels are not expensive, and the market sales are still very hot. Marketing promotion is a good reason. The launch of wool in the market has also been repackaged, and marketing methods are constantly being introduced. The operation of cotton quilts also requires relevant businesses to think more about countermeasures.
Method of identifying cotton
The brooch is inserted obliquely in any place of the batt, two turns, pulled out, and brought out some cotton, you can test it. There is no damage to the batt, and there is no need to be afraid of illegally swindling commercial sandwiches.
Cotton: The most common method is to "look at the two burn and stretch".
1, look at the color of the cotton core: good cotton core is generally soft color, white or milky white. It is necessary to be alert when the color is super white or yellow.
2. Look at the state after burning: Take a little pure cotton and burn it. There is no graininess in the hand, and the burning of the doped fiber will form a spherical shape.
3. The stretched cotton fiber is about two or three centimeters. If it is too short, it may be recycled cotton. (Recycled cotton is shorter than 1.5 cm)
In a big store, the reporter happened to come to buy a pair of 80-year-old couples who were winter quilts. They were especially fond of wool quilts and silks, and they were picking them up. "The silk is light and soft, and the appearance is also good-looking. Now the young people are not married with cotton." Ms. Wang said that the cotton is given a special feeling, and it is heavy and does not like it.
A pair of old couples from the field have been accustomed to covering cotton quilts for many years. The old man feels that the advantage of cotton quilts is that they are free of parasitic bacteria and are naturally environmentally friendly. However, the disadvantage is that there are too many cotton waddings, and they are prone to hard and mildew after damp. They said that their own quilts were refurbished every five or six years to play cotton, but nowadays "there are too many black cottons exposed on TV." The quality of cotton used in some small stores is indeed too small, and the previous new Cotton is far worse than the ratio.
It has been learned from the supply and marketing cooperatives that the manufacturers of regular processing of cotton tires on the market have disappeared, and the supply and marketing cooperatives have stopped selling quilts. The reason is that the cotton purchase price is high, the production cost of cotton quilts is increased, the profit margin is squeezed, and manufacturers and businesses are facing losses.
Missing the thick "old quilt"
"There is no demand in the market." For merchants and manufacturers, products without market naturally have no enthusiasm for production and sales, and those products will naturally disappear. However, as the author of the post-80s, I have recently discovered that many friends from the north who are the same age as the author are asking each other: Where can Wuxi buy the bedding of pure cotton? Some friends also went to the alleys to find out if there was any small workshop that played cotton. For those high-end and light bedding, friends complained: "Good-looking is good-looking, light and light, but it is really resistant to winter and cold. It is only the old cotton quilt that guarantees a warm night's sleep." In addition to the guys from the north, some old people in Xicheng also expressed regret that they can't buy cotton quilts today. They also praised the benefits of cotton quilts. "The cotton is pressed, can separate the wind, and can be sterilized and fluffy with a little sun." "The demand for people is actually quite a lot. Some home textile sales people also told the author that manufacturers now do less or even do not make quilts.
Nowadays, when it comes to the development of a company, it is always said how to get on the high-end route to open up a high-end market. It is true that consumption needs to be upgraded and the market needs to be developed. The development of high-end products to build high-end product brands is also the intention of enterprise development, but for some people's livelihood products, is it really only necessary to fully devote to the "high-end" products. I remember not long ago, there was news on the Internet that a well-known cosmetics company in the United States intended to acquire a daily skin care brand in China. It is said that this emollient brand has never been advertised and is a typical low-end product, but its annual sales are as high as three. 400 million yuan, I don't know if foreign companies have reached the top of their development space, but we have to seize the high end. I believe that everyone knows that daily moisturizer.
Mostly, the profit of the quilt is too low, and the service life of a quilt is "too long". After a long period of renovation, it can continue to be used for several years. This is "not worth the loss" for the manufacturer. It seems that there is no market, but the product profit is too small, and the market is artificially “shortâ€. But the cotton quilt is a warm home textile bedding for the winter.
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